Winery Marketing

video content for wineries

Why Your Winery Needs Creative Video Content to Sell More Wine in 2020

March 18, 2020

Video is the best way to tell your winery’s brand story. Here’s why more creative video content for wineries can help sell more wine in 2020. Fact: 96 percent of people between the ages of 18 and 34 watch several videos per week. Not only that but 75 percent of so-called “millennials” stream at least […]

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A woman enjoying a glass of wine while she shops for wine on her laptop at home

These Educational Gaps Stop Customers from Making Online Wine Purchases

March 18, 2020

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]

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2020 Direct to Consumer Wine Symposium

Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020

I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population.  During […]

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WIN Expo 2019

Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference (Win Expo)

December 6, 2019

Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Top Three Takeaways from the Win Expo There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point […]

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winery's dtc sales

(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

December 3, 2019

Winery’s DTC Sales Want to increase your winery’s DTC sales? Learn how to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members […]

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winery marketing through automation

6 Steps to Level Up Your Winery Marketing Through Automation

November 29, 2019

Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much of the legwork out of the digital […]

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