Organic Growth Marketing Blog

Scout Driscoll

Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

June 24, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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wine toast

4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

June 23, 2021

Do you need a new method to sell your wine bottles? Content marketing is a powerful strategy that can help you reach clients that are not receptive to traditional ads. However, getting started can be a challenge. To make a content marketing push successful, you need to choose topics and formats that provide value. In […]

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Social Media Content Amplification

Social Media Content Amplification: How to Promote and Distribute Your Content Effectively

June 22, 2021

We think not, and many adults would agree. The most significant shift over the last few years has been towards people winding down after work by scrolling through social media. Now that people rely on social media channels to show them the next best thing, it’s essential to be on the feeds that people scroll […]

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Zach Kamphuis

How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

June 17, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. Stay tuned!

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Mark Hanson Featured

Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

June 10, 2021

On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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content marketing

How Wine Suppliers Can Use Content Marketing to Send the Right Message

June 8, 2021

Content marketing is an excellent way to reach clients in the wine industry. We’ve already covered how to develop a B2B content marketing plan. This compact guide will focus on what wineries may be trying to learn when they browse supplier content, along with how to focus your content on giving them the answer they […]

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b2b social media marketing

What Role Should Social Media Play in Your B2B Marketing Strategy

June 7, 2021

How Can Social Media Impact Your B2B Marketing Strategy? These days social media is a mainstay of marketing strategies far and wide. But you’d be forgiven for thinking that social media marketing is more of a B2C thing. Social media marketing is as effective (if not more so) in the B2B sphere as it is […]

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Kim Connolly featured

Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

June 3, 2021

On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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Dr Hobi Wedler

Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

May 27, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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Shana Bull

Creating Authentic Connections Through Social Media with Shana Bull

May 20, 2021

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!

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