Organic Growth Marketing Blog

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Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

September 23, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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Create a memorable wine brand

How to Create a Memorable Winery Brand

September 20, 2021

What We Learned From Kindra Hall’s “Stories That Stick” Are you struggling with your marketing processes as a winery owner? Marketing wineries can be tough, especially if you don’t know where to start. Luckily, bestselling author Kindra Hall’s book “Stories That Stick” is loaded with fantastic insights into the world of business storytelling– something that […]

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Carlton Fowler and James Pelligrini

Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

September 16, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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Taylor Foxman

The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel

September 9, 2021

In the episode of Legends Behind the Craft, Drew Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

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On the Spot with Outshinery

On the Spot with Outshinery – Multi-Channel Marketing for Wineries

September 2, 2021

On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of their […]

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Bob Paulinski

Master Your Wine with Bob Paulinski, MW of Stellar Bottles

September 2, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!

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Drew Hendricks Storybrand Framework for Wineries

Story Brand Framework for Wineries: 6 Best Action Steps

August 27, 2021

Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]

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Blake Hershey

Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

August 26, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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Heather Polick

Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

August 19, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.

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Sara Moll

Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

August 12, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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