Organic Growth Marketing Blog
Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon’s distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners’ Club and get a sneak peek into Rachel’s thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It’s a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.
A paradigm shift is on the horizon. In the United States, the art of wine labeling has long been focused on tradition, aesthetics, and legal requirements pertaining to origin, alcohol content, and brand identity. However, the European Union’s recent decision to mandate ingredient and nutrition labeling for wine signals a potential change in global wine […]Read More →
Join us as we explore Winelikes, the revolutionary and unique social media app dedicated entirely to the world of wine.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Jeff Gillis, Founder and CEO of Winelikes. Jeff shares the inspiration behind creating a platform that is so convenient and interactive, it would feel like a friend recommending that perfect bottle of wine to you. Discover the challenges of developing an app, the art of building a community from scratch, and the innovative taste profiling that sets Winelikes apart. Jeff also unveils the roadmap for e-commerce integration, insights for businesses, and the exciting future of infusing hospitality into the Winelikes experience. Whether you’re a wine lover, tech enthusiast, or aspiring entrepreneur, this episode offers a sip of wisdom and a glimpse into the evolving Winelikes.
Join Nathan Carlson of Center of Effort Wines, as he uncorks the story of their all-estate winery in Edna Valley. Delve into the challenges and triumphs of organic viticulture, sustainable practices, and innovations like biodegradable stretch film and innovative packaging ventures.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Nathan Carlson, Winemaker and General Manager at Center of Effort Wines. Explore the craftsmanship behind cellar-worthy GSM wines and the art of using native yeast in a custom crush facility. Nathan also shares insights into barrel selection, including experiments with Acacia barrels. Learn about the balance between the roles of GM and Winemaker in this vintage journey through Center of Effort Wines.
The world of wineries has evolved beyond just producing fine wines. It has transformed into a realm of unforgettable experiences and captivating destinations. For winery owners, distributors, and marketers, this evolution represents a golden opportunity—the chance to market your winery as a travel destination. In recent years, wine tourism has surged in popularity, with travelers […]Read More →
Join us on an exciting journey through the vineyards of Calistoga as we sit down with Chris Kenefick of Kenefick Ranch Vineyard & Winery. Take a trip down memory lane as Chris shares the rich history of his family’s vineyard since 1980. Discover the evolution of Kenefick Ranch’s distribution strategies, their foray into small-batch winemaking, and the intricate management of vineyard contracts.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Chris Kenefick, CEO and Second Generation Proprietor of Kenefick Ranch. Chris sheds light on the family legacy, the challenges of marketing a boutique winery, and the innovative approach of virtual tastings to bring the Napa experience straight to your home. Tune in for insights on sustainable certifications, future winemaking endeavors, and valuable advice for those considering a return to their family’s winery roots.
Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea’s innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea’s cutting-edge technology.
Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you’re curious about wine, tech, and entrepreneurship, this podcast is a must-listen.
Explore the fascinating world of wine-centered travel experiences. Gail Sherman provides insights into the heart and soul of Wine Lovers Travel, covering topics such as meticulously planned land trips, group sizes, and even an upcoming road trip with special surprises.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Gail Sherman, Founder and CEO at Wine Lovers Travel. Discover their wine tasting experiences and itineraries and gain valuable advice on how wineries can leverage these trips for their clients. In addition, learn about Wine Lovers Travel’s innovative approach to virtual wine tastings during the COVID-19 pandemic and what it’s like traveling in 2023. Whether you’re a wine enthusiast or a travel aficionado, this episode promises to quench your thirst for unique travel experiences centered around the love of wine.
The world of wine is rich in history and tradition. However, it hasn’t been left untouched by the digital revolution. Today’s expansion of the wine market is tethered to digital mediums more than ever before. Modern consumers increasingly blend online research with their purchasing decisions. For wineries, understanding and establishing a foothold in the digital […]Read More →