Organic Growth Marketing Blog

Growing a Family-Owned Winery in Temecula With Bill Wilson of Wilson Creek Winery  

December 1, 2022
Bill Wilson thumbnail

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks welcomes Bill Wilson, CEO of Wilson Creek Winery, as he talks about how this family-owned business started over two decades ago. Bill also shares the challenges they faced, the story of the famous almond champagne, and how the pandemic helped them.

Read More →

How To Manage Thousands of Brands With Matthew Murphy of Murphy Distributors  

November 24, 2022
Matthew Murphy thumbnail

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Matthew Murphy, President of Murphy Distributors, as they shift the focus back to the B2B side of the industry, specifically three-tier distribution. Matthew talks about how he built his business connections, today’s distribution landscape, and the Murphy Foundation.

Read More →

From Film School to the Vineyards With James Phillips of Madrigal Family Winery

November 17, 2022
James Phillips

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome James Phillips, Winemaker at the Madrigal Family Winery, to talk about the parallels between filmmaking and winemaking. James also shares his experience working with wine from different places and the challenges that come with it.

Read More →

From Waiting Tables to Winemaking With Chris Brundrett of William Chris Vineyards

November 10, 2022
Chris Brundrett

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Chris Brundrett, the Co-founder of William Chris Vineyards, to share his experience from serving tables to running his winery. Chris also talks about their vision of sharing with people what the amazing areas of Texas taste like and having a welcoming environment for working people.

Read More →

Sustainability in Wineries With Luke Wylde of Statera Cellars  

November 3, 2022
luke wylde thumbnail

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Luke Wylde, Co-owner of Statera Cellars, to talk about his experience running this two-person company with his best friend. Luke also shares his vision for the company, the future of packaging, and how he aspires for sustainable practices to be the bloodline of its operations.

Read More →

The Evolution of Wineries With Andrew Januik of Andrew Januik Wines

October 27, 2022
andrew januik thumbnail

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Andrew Januik, Owner of Andrew Januik Wines, to talk about his experience being in the wine business the majority of his life. Andrew also shares how he started his venture after working for the family business and how much has changed since his first exposure two decades ago.

Read More →

5 Wine Bottle Packaging Trends You Should Know

October 24, 2022
wine bottle packaging trends

The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]

Read More →

Crafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter Winery

October 20, 2022
jenifer freebairn thumbnail

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.

Read More →

Creating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane Nickles

October 13, 2022
sundays finest thumbnail

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Robert Haynes and Damiane Nickles. The pair talk about the story behind Sunday’s Finest Gold Fashioned, the world’s first luxury ready-to-drink cocktail. They share what inspired them to work on this unique idea and how they got people to try their product. Robert and Damiane also share what’s next for the Sunday’s Finest brand and give advice to people who want to get into the ready-to-drink category.

Read More →

Creating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine Estates

October 6, 2022
Josh McDaniels

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Josh McDaniels, the CEO and Director of Winemaking at Bledsoe Wine Estates. Josh shares how he got started in the wine business as early as high school, how he met NFL quarterback Drew Bledsoe, and how they ended up as business partners. He also talks about the process of creating three wine brands and the challenges of managing and growing them.

Read More →