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What Does Covid Mean for the Small Wineries? Hint – It’s Better Than You Think

I’ve always seen the act itself of selling and buying wine as a choreographed form of dancing. As a consumer, you fear making a mistake, wasting money or appearing foolish in front of other people. And as a tasting room host you’re meant to alleviate all of those fears while simultaneously entertaining, educating and, hopefully, …

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wine club membership

4 Creative Ways to Grow Your Wine Club Membership During A Crisis

You cannot ignore the potential ROI of a winery business if you own one. The reason is that direct sales to customers account for a significant percentage of the revenues of most wineries. As such, wine clubs are a lucrative source of income for winery owners who are focusing not only on keeping their customers but engaging them better as well.

Winery Map

4 Steps to Help People (and Their Phones) Find Your Winery on a Map

Let’s face it: if you want to talk about your winery’s digital marketing, you have to discuss cell phone use. After all, half of U.S. internet traffic comes from smartphones, with local business searches increasing at rapid rates. When your potential customers want to find your winery, most won’t look you up in a phone book. Instead, they’ll …

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wine grapes

Why A Multichannel Strategy is Essential for Promoting Your Winery Story

Choosing a single form of advertising has a single main advantage: at least at the beginning, it is easy. Unfortunately, opting for a single-channel advertising strategy also gives you very little information about your potential for growth, and is most likely leaving many people in the dark about your winery. The other option is a multichannel …

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winery website

How to Drive More Traffic to Your Winery Website and Increase Online Wine Sales

If you want to sell your winery products online, your website needs the attention of your audience. That’s easier said than done. Even well-designed and exceptionally written winery websites that sell exceptional products can still fail if they cannot attract their audience. How do you drive more traffic to your winery website? That’s probably why, …

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