Organic Growth Marketing Blog

Jack Duan

Making the World Smaller One Sip at a Time with Jack Duan of Gliding Eagle

November 25, 2021

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Jack Duan, Founder and CEO of Gliding Eagle, to discuss how he is connecting the world through data technology and wine. Jack talks about how he developed the systems the company uses today, the ups and downs of his entrepreneurial journey, and how other wineries can expand their distribution to direct selling.

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ada compliant winery website

3 Tips On How To Make Your Website ADA Compliant

November 24, 2021

Your website plays a crucial role in giving your winery business, or any other business, an online presence. Coupled with the rise of direct-to-consumer eCommerce and the need for digital marketing just to stand out in a competitive market, you’d be doing your business a disservice if you didn’t have a website. But to ensure […]

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Dr. Jeff Daiter & Josh Daiter

Mapping Your Wine Journey with Dr. Jeff Daiter and Josh Daiter

November 18, 2021

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Dr. Jeff Daiter, CEO and Co-founder of InVintory Wines, and Josh Daiter, Co-founder and Chief Product Officer of InVintory Wines, to discuss their entrepreneurial journey towards developing an interactive wine map. Together, they talk about the innovation behind the platform, why listening to reviews and recommendations is more potent than ratings, and the importance of consumer education to scale your brand.

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Joseph Wagner

Wines With Innovation and Craftsmanship With Joseph Wagner of Copper Cane Wines & Provisions

November 11, 2021

In this episode of Legends Behind the Craft, Drew Hendricks and Joseph Wagner, Founder of Copper Cane Wines & Provisions, sit down to discuss the craftsmanship behind a wine portfolio. Joseph talks about how his winemaking philosophy is successful, an in-depth look at the cycle and craftsmanship of creating wine varietals, and elevating the wine experience. Do you want to take a sip of this episode?

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Joe Fattorini

Connecting Consumers to New Wines with Joe Fattorini

November 4, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks and critically-acclaimed writer, broadcaster, and Managing Director of Trade at Pix, Joe Fattorini discuss the journey of discovering new wines and consumer behavior. They discuss the cross-cultural differences of the wine industry, funneling ideas into a digital platform, and unique ways to connect small wineries and retailers with consumers.

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Lawrence Francis

Creating a Story Through Media with Lawrence Francis From the Interpreting Wine Podcast

October 28, 2021

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Lawrence Francis, host of the Interpreting Wine podcast. Together, they discuss the evolution of the podcast landscape, the importance of digital storytelling, and how wineries can communicate to consumers and build relationships across media platforms.

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Paul Mabray

Discovering Wine Across the Digital Industry with Paul Mabray of Pix

October 21, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!

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Lawrence Cisneros

Mixing the Perfect Cocktail with Lawrence Cisneros of DRNXMYTH

October 14, 2021

In this episode of Legends Behind the Craft, Drew Hendricks has a conversation with Lawrence Cisneros, CEO and Co-founder of DRNXMYTH, about successfully delivering a mixable cocktail to consumers. They discuss solving the problem of marketing and distributing a mixable drink, engagement through packaging, and empowering authentic brands. You don’t want to miss this refreshing episode.

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Simonetta Gedda, Chiara Massoglia

Special Tasting Series – Erbaluce di Caluso with Winemaker, Chiara Massoglia

October 12, 2021

In this special tasting episode of Legends Behind the Craft, Drew Hendricks is joined by Simonetta Gedda, the Founder and General Manager of Love to Italy, and winemaker Chiara Massoglia, to discuss the evolution of winemaking while sipping Erbaluce di Caluso. Together, they share the foundational story of Erbaluce wine, the unique fermentation and growing process, and pairing wine with Italian cuisine.

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Yuan Ji Special Tasting of Boutique Mezcal

Special Tasting of Boutique Mezcal with Yuan Ji, Founder of Erstwhile Mezcal

October 8, 2021

In this special tastings episode of Legends Behind the Craft, Drew Hendricks sits down with Yuan Ji, the Founder and CEO of Erstwhile Mezcal, to discuss virtual mezcal tastings and the flavorful personalities of agave. Yuan goes through brewing an assembly of flavors, how she’s cultivating a strong female presence in the mezcal industry, and the versatility of producers.

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