Organic Growth Marketing Blog

How to Optimize your Winery’s Production Through Cloud-Based Software with Ashley DuBois Leonard

April 15, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!

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Laurie Millotte

Designing Your Beverage Brand with Laurie Millotte

April 8, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!

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Wine Unboxing

What a Great Unboxing Experience Can Do for Your Wine Brand

April 2, 2021

Whether you are a seasoned wine producer or are just getting your brand started, there is no denying that the packaging and unboxing experience of your product can be a game-changer for customers, if designed properly. Over the past 20 years, as so many businesses have moved to the online world, wine brands have increasingly […]

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Mastering Your Social Media with Duncan Alney

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.

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The Art of Storytelling with Andrew Means

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Andrew Means, Creative Director and Owner of Transom, about shaping your narrative to create a strong connection with your customers. Andrew shares advice on branding, redefining your virtual experience, and focusing on the why in your company’s narrative. He also offers tips on designing a story that is unique, memorable, and scalable. Stay tuned!

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The Importance of Web Development in Your Marketing Strategy with Darren Fox

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Darren Fox, President and Founder of Idea Marketing Group, about the different ways your website can effectively market your brand. Darren shares why web development is important for your business, how to reshape your website to fit your customer’s needs, and how you can use code to increase engagement with potential clients. Plus, someone reveals an SEO trick to help improve your rankings. Stay tuned.

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Investing in Automation with Drew Hendricks

March 26, 2021

In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet.

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5 B2B Marketing Ideas for Winery Suppliers in 2021

March 25, 2021

Selling supplies to wineries can require a special touch. Many vintners are not easily affected by traditional advertising because they face unusual pressures. These pressures can include slim margins, seasonal operations, and a need for materials that can handle high amounts of stress.  The following ideas can help you reach wineries by using methods that […]

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Guide to B2B SEO

A Complete Guide to B2B SEO for the Winery Supply Chain

March 19, 2021

SEO, or Search Engine Optimization, is a vital part of digital marketing for every business. However, there’s a surprisingly vast difference between business to business (B2B) and business to customer (B2C) SEO. While business owners and marketers in the winery supply chain might assume that the goal of both forms of SEO is the same, […]

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B2B Content Marketing

B2B Content Marketing for the Wine Industry

March 19, 2021

Content marketing is one of the most challenging yet rewarding aspects of B2B marketing. Unlike B2C marketing, where businesses are marketing to users who have the sole goal of making a purchase, B2B marketing requires that a business strengthens its reputation as a trustworthy source of information to attract new customers. However, business owners also […]

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