Organic Growth Marketing Blog

The Future of Wine Marketing: AI, Credibility, and Consumer Engagement

May 20, 2024
the future of wine marketing

The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The future of wine marketing challenges the once-traditional industry to keep up. In our efforts to provide expert views on the topic, we’ve discussed the matter […]

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Social Media Success for Wineries With Duncan Alney of Firebelly Marketing

May 13, 2024
LBTC Thumbnail Duncan Alney Firebelly Marketing

Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly’s expertise in social media execution, particularly within the food and beverage industry.
Discover how you can transform your winery’s online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you’re a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.

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Crafting Your Future in Beverages: Pro Tips for Aspiring Entrepreneurs

April 30, 2024
pro tips on starting in the beverage industry

Thinking about diving into the beverage industry? It’s an exciting and dynamic field, ripe with opportunities but can also be quite competitive. With the market constantly evolving and consumer preferences shifting, it’s crucial for new entrants to carve out a unique niche and deliver value that stands out. This article is crafted to guide you […]

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Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above

February 29, 2024
Thumbnail Chris Tunstall of A Bar Above

Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you’re an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above.

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From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic

December 28, 2023
Thumbnail Mary Pellettieri Top Note Tonic

Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you’re a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.

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Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria

December 21, 2023
Thumbnail Eamon McDonald Pasmosa Sangria

Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa’s sangria, a concoction that defies convention with its shockingly unique qualities.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa’s success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program’s flexibility and the changing perceptions of bag-in-box wine. Whether you’re a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.

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Navigating Digital Trends and How Consumer Preferences are Shaping the Wine Industry

December 19, 2023
digitalization in the wine industry

The wine industry is at the cusp of transformation, driven by consumers and digitalization.  This revolution is redefining the way wine is marketed, sold, and enjoyed. Digitalization in the wine industry is not just about adopting new tools and technologies, but also understanding and adapting to the changing landscape of consumer behavior.  In a Legends […]

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Introducing the World of Cannabis Beverages With Paul Weaver of TeaPot

December 14, 2023
Thumbnail Paul Weaver TeaPot

Tune in with us in this interesting episode with Paul Weaver of TeaPot. Explore the genesis of TeaPot, Boston Beer Company’s foray into the rising cannabis beverage market. From tackling potency challenges to demystifying marijuana through accessible flavors, Paul discusses the unique aspects of TeaPot.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Paul Weaver, Head of Cannabis at the Boston Beer Company. Discover the journey of TeaPot’s lineup, the evolving perceptions of cannabis in Canada, and the legal intricacies of marketing. Gain insights into the future of the cannabis drink category, the impact of hemp-based drinks, and the ethical considerations in product sourcing. This episode offers a concise yet comprehensive look at the TeaPot brand, the cannabis beverage industry, and the evolving landscape of advocacy and legal preparedness.

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How to Succeed in Wine Operations With Reed Woogerd of Valdemar Estates

December 7, 2023
Thumbnail Reed Woogerd of Valdemar Estates

Dive into the world of wine operations with Reed Woogerd of Valdemar Estates in Walla Walla. Reed shares the unique challenges and joys of his journey, from running a New Zealand ale house to overseeing a prestigious winery. Explore topics like team cohesion, talent acquisition, and Valdemar’s commitment to accessibility.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Reed Woogerd, Director of Operations at Valdemar Estates. Discover the intricacies of managing operations in Woodinville and maintaining synchrony in a geographically diverse organization. Reed also offers insights into work-life balance, conflict resolution, and valuable advice for aspiring wine industry professionals. Join us for a vintage conversation on the ins and outs of wine operations!

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The First Bourbon Crafted by an All-Female Team With Rachel Svoboda of Lynxx Spirits

November 30, 2023
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Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon’s distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners’ Club and get a sneak peek into Rachel’s thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It’s a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.

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