Content Strategy

Wine glass on top of books and iPhones

Website Content Vs. Blogs — How to Prioritize Both to Grow Your Wine Business

January 12, 2021

Marketing has always been about telling stories, but businesses in the wine industry need more storytelling than any other. Even with a bottle of exceptional wine, a good story sells even more than time, oak, or terroir alone. Where should you expend your energy? Should you use website content or blogs to grow your wine business?

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Jerry Gibson, a Master Storyteller and the Winemaker at Overbluff Cellars, Spokane Washington

The Art of Storytelling in Marketing Your Winery

November 29, 2019

We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? The unique experience your winery provides. Customer experience has always been a significant factor […]

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