Winery Marketing

wine club membership

4 Creative Ways to Grow Your Wine Club Membership During A Crisis

You cannot ignore the potential ROI of a winery business if you own one. The reason is that direct sales to customers account for a significant percentage of the revenues of most wineries. As such, wine clubs are a lucrative source of income for winery owners who are focusing not only on keeping their customers but engaging them better as well.

Winery Map

4 Steps to Help People (and Their Phones) Find Your Winery on a Map

Let’s face it: if you want to talk about your winery’s digital marketing, you have to discuss cell phone use. After all, half of U.S. internet traffic comes from smartphones, with local business searches increasing at rapid rates. When your potential customers want to find your winery, most won’t look you up in a phone book. Instead, they’ll …

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wine grapes

Why A Multichannel Strategy is Essential for Promoting Your Winery Story

Choosing a single form of advertising has a single main advantage: at least at the beginning, it is easy. Unfortunately, opting for a single-channel advertising strategy also gives you very little information about your potential for growth, and is most likely leaving many people in the dark about your winery. The other option is a multichannel …

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A web designer using color swatches for her winery website design.

What Your Website’s Color Palette Says About Your Company’s Wine Palette

Your winery website design project starts long before you write the first line of code. It requires significant ideation and planning, from using wireframe templates to building a style guide that guides consistency throughout each page of the site. One central step to tackle early: setting your color palette. That sounds simple. Simply pick a …

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A couple sitting at home and shopping for wine online.

Why You Need to Know Where Your Digital Customers Are Coming From (And Why It Matters)

When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. …

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