WINE & CRAFT MARKETING
Would You Like To Grow Your Business Without Having To Pay For Each Click?
We accelerate organic growth by unlocking your company's knowledge
Never again will you say "If they only knew..."
Create Great Content
We can hear your collective sigh, But wait a minute. Let's not be so quick to dismiss content in pursuit of the next magic bullet.After all, we can all agree it's content that lets people know How great your products are What makes you unique and Why your company is the bomb diggity So why is content not a priority?
Does this sound familiar?
We don't have time, No one reads what we write, We don' know what to write, We hate the way we write. At this point, too many businesses surrender and say
Forget it, can't someone just do it for us?
The short answer is yes, but without the proper strategy and support
You'll most likely find yourself thinking
What a waste, This writing sucks, It does not match our brand, No one will ever read this, Organic growth marketing is bullshit
And you would be right
(Except the part about organic growth marketing. When done correctly it's very powerful.)
Here is the secret. It's very easy to get 90% of the way there. In fact, anybody with a laptop can put a couple of words together and call themselves a digital marketer. But it's that last 10% where results happen, growth accelerates, and revenue goals are smashed.
At Barrels Ahead we are dedicated to nailing the last 10%. So, how do we do it?
We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.
Do you want revenue generating results?
We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.
Why is the Wine & Craft Industry Unique?
Our industry faces a combination of content marketing challenges that few others face.
The wine and craft industry is a niche market
With very Low search volume (yes, millions of people are searching for their favorite Chardonnay, but how many are searching for a solution to concrete tank leeching?)
and customers who can easily spot superficial content.
Combine this with the heavy regulations imposed by the TTB and you have very distinct challenges that are best tackled by a company dedicated to the industry.
The Wine & Craft Organic Growth
Marketing Framework
We built our framework from the ground up to address the unique needs of the wine and craft industry. The following three disciplines work in unison to achieve measurable bottom-line results.
Content Development
Our writers and content creators are wine & craft industry veterans who work to produce engaging copy that matches your brand voice, conveys your unique story, and engages your audience with content that they will actually like, read, and share.
Search Engine Optimization
Search engine optimization ensures that your business is found online. Our SEO team will conduct a thorough audit of your site and help resolve any technical details that might be harming your rankings. Our on-page SEO editors can revitalize your current site content so that it becomes a magnet in search results, while the off-page SEO team conducts outreach to boost your rankings.
Paid Search & Display
What? You just said we would not have to pay for each click.
Yes, that's the end goal but a paid strategy can jumpstart organic growth and is an economical tool for nurturing B2b leads through retargeting.
We're proud to have the opportunity to work with brands that share our passion for authentic creative content.
Don't know where to begin?
Start With a Growth Strategy
Blueprint
If you don’t know where you’re going, any
road will get you there - Lewis Carroll
Your business is unique and your strategy should be too. We will work with you to create an actionable strategy blueprint that will help you
Resolve SEO issues / Unlock knowledge that sets your business apart / Guide content creation / Outline an SEO keyword strategy /
Create an actionable gameplan to outrank your chosen competitors
The Secret Weapon for Winery Marketing With Jared Siebert of Vintools
The Digital Drought in Wine Country: A Scathing Look at Winery Marketing Priorities
