Read first: It is easy to get confused and overwhelmed by a marketing company's service page. Even our eyes glaze over with all the jargon. SEO, PPC, Automation... Ugh!
We hear you. It would be much easier to purchase a particular product that:
- Drives visitors to your winery's tasting room.
- Ensures that your winery is at the top of search results when people are researching a visit to our region
- Engages your current wine club members
- Creates wine club member for life
- Promotes your event space
- Supports your distribution channels
- Amplifies your winery's story
- Instills the same vibe and personality people experience at your winery across the internet
As of now, no single product exists, although some may claim otherwise, that will allow you to fully accomplish those goals. A singular product might get you a C- result, but an A+ result requires a coordinated mix of tactics.
Read our service offerings below with this in mind. Let us know what you would like to accomplish and we will use a combination of these services and most likely others (the tools at our disposal evolve quickly) to accomplish your goals.
One last thing before we get to our list of services
We offer all our services a la carte. We play well with others and we are happy to stay in our lane to enhance your current marketing mix. Give us a call today. We might be the piece of the puzzle that helps you fully activate your marketing vision.
A mix of the following services should be used by nearly every winery. Working together, each becomes more powerful. This mix shifts as your winery evolves and its goals change.
Search Engine Marketing
Social Media Marketing & Management
For a new winery looking to grow winery visits and build wine club membership, the mix might be a heavy emphasis on Search Engine marketing to bring its tasting room to the top of the search results when people are researching a visit to the region. For an established winery with a solid membership base, the marketing emphasis might be on developing a custom email marketing automation system that engages existing members.
It's important to develop a proper strategy that integrates the following channels and tactics into a cohesive plan than amplifies your winery's story.
Our strategy blueprint will outline the exact mix your winery should be using along with action steps that will help you achieve your goals.
Your website is the pillar that supports all online marketing and sales. Our goal is to infuse your website with the same vibe and personality that you worked so hard to create in your tasting room experience.
A sound SEO strategy for your winery is an investment in the future. While paid search gets immediate results, the second the ad spend stops the results stop. Whereas efforts made in SEO continue to bear fruit long into the future.
Search Engine Marketing
A paid search strategy geo-targeting areas where your wines are in distribution is one of the most cost-effective ways to fuel a steady stream of sales. It is measurable, scalable, and highly optimizable.
Landing Page Design
The goal is to get results. Make sure that your page instantly positions your winery as THE choice rather than A choice for tastings, tours, and of course for wine.
Reach your ideal audience where they live, work and play. Reach them where they are about to shop. The key is not to simply have the right message, but deliver that message at the precise time and place most likely to prompt action.
Online reviews are second only to personal referrals (and maybe a wine critic or two) when it comes to making a decision to buy your wine or visit your winery. You might not be able to manage wine critics, but you can certainly manage your own reviews and reputation. Our tools allow you to keep track of your online reviews, solicit new reviews, and monitor for negative ones.