Winery Marketing
When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. […]
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Sweeten the deal for your winery club members by organizing and hosting a virtual wine tasting event. Learn how it’s done here. Tasting rooms might be closed, but that doesn’t mean things can’t be business as usual. Technology has allowed everyone to stay connected, even during a time of social distancing. Thankfully, winemakers and wineries […]
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Wine marketing is an art, but not everyone is an artist. Luckily, we’ve got seven tips for successful digital marketing for wineries right here. If you have a new or established winery that’s in need of more customers, it can feel daunting to decide how to get started. Although you may feel tempted to do […]
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You know all about wine. You’ve lived the business, and have become an expert in the field to the point where terms like aeration and hybrid grapes roll off your tongue. But here’s the problem: your audience may not feel the same way about wine terminology. Whether you sell your wine online or invite tasting room visits, chances are […]
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Video is the best way to tell your winery’s brand story. Here’s why more creative video content for wineries can help sell more wine in 2020. Fact: 96 percent of people between the ages of 18 and 34 watch several videos per week. Not only that but 75 percent of so-called “millennials” stream at least […]
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Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]
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I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population. During […]
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Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Top Three Takeaways from the Win Expo There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point […]
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Winery’s DTC Sales Want to increase your winery’s DTC sales? Learn how to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members […]
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Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much of the legwork out of the digital […]
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