Organic Growth Marketing Blog
In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Gary Fisch, Founder and CEO of Gary’s Wine and Marketplace, to discuss innovative ideas and best practices for scaling your brand. Gary shares why advertising is crucial for success, tips for overcoming supply chain and department shortages, and the importance of adapting to changing technology and consumer demand. Stay tuned!
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On this exciting episode of the Legends Behind the Craft, Drew Hendricks sits down with Michelle and Tyler Bredeson from Bold North Cellars, to discuss creating an all-inclusive experience of wine, beer, and food. Michelle and Tyler talk about growing grape varietals in challenging soil, how to connect with customers through tastings, and tips for cultivating a memorable space.
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In this episode of Legends Behind the Craft, Drew Hendricks and Bianca Harmon sit down with Guillaume Fabre, Owner and Winemaker of Clos Solène, to discuss how the California soil and climate provide rich vineyards. You don’t want to miss this episode as Guillaume talks about his vision behind Clos Solène, how the environment and soil affect the harvest of grapes, and why a winemaker should explore and encourage better environmental practices.
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In this episode of Legends Behind the Craft, join Drew Hendricks as he sits down with Ben Salisbury, President and Founder of Salisbury Creative Group, to talk about building digital distribution models and marketing strategies for distributors. Ben discusses the process of creating email marketing campaigns, cultivating respect and lasting relationships with wineries, and navigating a digital three-tier system for growth.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Ryan Thompson, Founder and CEO of 10th Mountain Whiskey and Spirit Co., to discuss navigating the various alcohol distribution systems to successfully scale your brand. Ryan talks about how a cocktail with a brandy base scaled his brand, effectively using the distribution model to take your brand to the top, and why education is crucial for distributors to communicate the value of your brand.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Jose “Tony” Haber, Founder of Qvivo Brands Inc., to discuss how the expression of each culture adds flavor varieties to alcoholic beverages. Tony talks about the cultural alcoholic preferences of Latin America, how augmented reality technology can deliver personalized messages on a bottle, and why marketing is crucial for small brands.
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If you think running a winery business without putting an effort into marketing is possible, there’s a big chance your brand won’t be able to keep up. Winery businesses are often a labor of love involving wine, many people, and a distinct locale, but the financial end of your passion can easily suffer like crops […]
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Businesses should always start on their end consumers. For the wine industry, defining buyer personas is an excellent way to know customers better. It allows you to identify what their needs are so you can design your services, products, and overall business tailored to them. Whether you’re starting a wine business, or wanting to revamp […]
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In this episode of Legends Behind the Craft, Rise 25 Co-founder Dr. Jeremy Weisz sits down with host Drew Thomas Hendricks to talk about some of Drew’s favorite past episodes and eventful conversations. Drew shares industry insights on yeast production, marketing techniques to connect with consumers across digital platforms, seeing past the exterior to discover a delicious wine, and why you should invest in business automation.
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Listen to this episode of Legends Behind the Craft with Drew Hendricks featuring the Co-founder and Proprietor of Freeman Vineyard & Winery, Ken Freeman. They share many inspiring stories and discuss what it takes to start and grow a winery, expand to international or new local markets, and start an AVA.
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