Organic Growth Marketing Blog
On this episode of Legends Behind the Craft, Drew Hendricks sits down with Brad and Lisa Warner, Owners of Rutherford Equipment Rental, to discuss what makes them different in the specialty-equipment rental beverage industry. They discuss cultivating an authentic and trustworthy business, building a strong connection with consumers, and the importance of barrel filtration education.
In the episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by James Keane and Jamie Robinson of TAPPTEK to discuss bringing premise data technology to on-tap beverage dispensers. Together, they discuss the innovation behind their invention, how to collect and interpret data to help brands scale, and the importance of being a company for the customer.
Should you persuade customers with statistics, or stories? Marketers and business owners love data and statistics. It can tell them if they’re doing a good job, or failing at something. It informs them if things need fixing, or if it’s time to shift priorities. However, when dealing with customers, these statistics should be able to […]
Listen to this episode of Legends Behind the Craft featuring Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theatre, as he shares his vivid and inspiring journey into the alcohol beverage industry with Drew Thomas Hendricks and Dr. Jeremy Weisz. Michael talks about his beginnings as a pioneer in the wine industry, leveraging and linking innovative marketing techniques, and suggestions to help entrepreneurs succeed in today’s market.
It’s going to be a good year for wineries. Younger generations, particularly Millennials and Gen Z, are leading the growth of wine buyers in 2021 and are projected to continue to provide a positive impact on the wine industry in the coming year. Their wine-buying habits, however, differ from those of previous generations. Younger wine […]
Drew Thomas Hendricks and Clark Smith, winemaker and Senior Enologist for WineSmith, open up the cork in this episode of the Legends Behind the Craft podcast to discuss the emotional composition of pairing music with wine. Clark talks about how music brings out the different textual components of wine, the steps to begin your harmonized musical-wine arrangement, and together they sample a musical playlist with wine.
Wine and craft suppliers don’t have it easy. They need to prove to others within the distribution and retail markets why buying their stuff in bulk is a good idea. As a result, most of us consumers never actually get to see the hard work that goes into making each bottle of wine or craft […]
In this episode of Legends Behind the Craft, Drew Thomas Hendricks and Cheryl Murphy Durzy, Co-founder and CEO of LibDib, sit down to discuss how to customize the wine and spirit distribution model. Cheryl talks about how she is helping scale brands by simplifying the buying process, why a distribution and marketing model is crucial for success, and improving supplier and buyer relationships.
Little did everyone know, social media efforts can help boost SEO. Nowadays, it’s no surprise how something can gain popularity overnight. SEO and social media both play a vital role in getting the public’s attention online. These marketing channels create advantages for businesses, setting them up for instant success. However, it’s not always as easy […]
On this episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Jack Duan, Founder and CEO of Gliding Eagle, to discuss how he is connecting the world through data technology and wine. Jack talks about how he developed the systems the company uses today, the ups and downs of his entrepreneurial journey, and how other wineries can expand their distribution to direct selling.