Organic Growth Marketing Blog

Quality Wines and Experiential Tasting With Jason Bushong of Bushong Vintage Company

July 21, 2022
Drew Hendricks Featured Image 1200x630 1

In today’s Legends Behind the Craft episode, Drew Thomas Hendricks and Bianca Harmon sit down with Jason Bushong, Owner of Bushong Vintage Company, to discuss creating quality wines and a memorable tasting experience. Jason shares his approach to winemaking, how Bushong Vintage Company creates experiential tasting sessions, and his artistic visions for his wine labels.

Read More →

Creating Opportunities in the Wine Industry With Jena Domingue of WineDirect

July 14, 2022
Jena Domingue thumbnail

Join Drew Thomas Hendricks and Bianca Harmon in this episode of Legends Behind the Craft as they interview Jena Domingue, Vice President of Sales, Talent, and Culture at WineDirect, about leveraging valuable opportunities in the wine industry. Jena discusses the benefits of DTC in the wine industry, how Urban Vino helps wine brands scale, and key educational opportunities for brands.

Read More →

Creating Innovative Wines for the Young Consumer With Jerry Amabile of Cream Ridge Winery

July 7, 2022
Jerry Amabile

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they talk with Jerry Amabile, President of Cream Ridge Winery, about leveraging consumer trends to increase wine consumption. Jerry discusses his strategy for creating a memorable wine tasting experience, how Cream Ridge crafts their wines for the consumer, and tips for maximizing wine consumption.

Read More →

Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

June 30, 2022
Shari and Garen Staglin thumbnail

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.

Read More →

How to Leverage Your Brand Moment Through Customer Experience

June 29, 2022
leveraging winery brand moment through customer experience

With so many new varieties, wines, and wine brands hitting the market every year, it’s getting harder to grab your customers’ attention, not to mention their taste buds. It might be tempting to dive into the marketing fray and try to shout over your competitors, but that’s not how you create brand loyalty. Instead, look […]

Read More →

Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

June 23, 2022
John Kochis

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

Read More →

Expanding Your Brand for Consumer Demands With John McDonnell

June 16, 2022
John McDonnell

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy.

Read More →

Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery

June 9, 2022
Matt Brain

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.

Read More →

What’s The Role Of Metaverse In Wine Marketing?

June 3, 2022
metaverse in wine marketing

The dot-com boom permanently altered the face of commerce as countless industries shifted their storefronts and their markets to the worldwide web.  Every development of new technology has brought fresh opportunities to the business world. From communication capabilities developing to perfecting products, technological advancements go hand in hand with economic improvements. Wine has been a […]

Read More →

Cultivating Care and Dedication in Winemaking With Barry Waitte

June 2, 2022
Barry Waitte

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Barry Waitte, Vintner and Proprietor at Tamber Bey Vineyards, to discuss the dedication and parallel between horses, wine, and curating a sustainable brand. Barry talks about the importance of camaraderie in the wine industry, translating value and passion into all levels of winemaking, and best practices in the industry.

Read More →