Organic Growth Marketing Blog

Create the Best Winery Website in 2020 by Using These Design Tactics

March 18, 2020
Winery Website Design

Create the Best Winery Website in 2020 by Using These Design Tactics Last Updated on July 15, 2021 by Amy Geldean If you’re thinking of redesigning your winery website in 2020-you really should. The best winery websites are using these web design tactics in 2020. Are you looking for tips to create the best winery […]

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These Educational Gaps Stop Customers from Making Online Wine Purchases

March 18, 2020
A woman enjoying a glass of wine while she shops for wine on her laptop at home

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]

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Email Marketing for Wineries – The Ultimate Guide

February 16, 2020
Email Marketing for wineries

Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the […]

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Email Marketing for Wineries – Best Practices – 2020 Edition

February 2, 2020
Email Marketing

Email Marketing for Wineries – Best Practices There is nothing I like more than receiving an email from one of my favorite wine clubs. Unfortunately, I can’t help but notice that the majority of these emails aren’t as optimized as they should be.  In this guide, we’ll cover the most important things about email marketing […]

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Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020
2020 Direct to Consumer Wine Symposium

I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population.  During […]

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SEO Trends that Your Winery Needs to Know

December 31, 2019
Winery SEO trends

There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to know about […]

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Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference (Win Expo)

December 6, 2019
WIN Expo 2019

Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Top Three Takeaways from the Win Expo There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point […]

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(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

December 3, 2019
winery's dtc sales

Winery’s DTC Sales Want to increase your winery’s DTC sales? Learn how to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members […]

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The Art of Storytelling in Marketing Your Winery

November 29, 2019
storytelling in marketing your winery

We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? Customer experience has always been a significant factor in entrepreneurial success. But when it […]

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6 Steps to Level Up Your Winery Marketing Through Automation

November 29, 2019
winery marketing through automation

Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much of the legwork out of the digital […]

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