Organic Growth Marketing Blog

The Secret to Marketing Wine and Craft Alcohol to a Latin American Audience

March 24, 2022
Jose Tony Haber

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Jose “Tony” Haber, Founder of Qvivo Brands Inc., to discuss how the expression of each culture adds flavor varieties to alcoholic beverages. Tony talks about the cultural alcoholic preferences of Latin America, how augmented reality technology can deliver personalized messages on a bottle, and why marketing is crucial for small brands.

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Top 7 Honest Marketing Mistakes Wineries Make (And How To Fix Them)

March 10, 2022
marketing mistakes wineries make

If you think running a winery business without putting an effort into marketing is possible, there’s a big chance your brand won’t be able to keep up. Winery businesses are often a labor of love involving wine, many people, and a distinct locale, but the financial end of your passion can easily suffer like crops […]

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A Guide On How To Define, Craft, And Target Your Winery’s Buyer Personas

February 21, 2022
defining buyer personas for your winery

Businesses should always start on their end consumers. For the wine industry, defining buyer personas is an excellent way to know customers better. It allows you to identify what their needs are so you can design your services, products, and overall business tailored to them. Whether you’re starting a wine business, or wanting to revamp […]

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A Glass Filled With All Flavors of the Beverage Industry With Drew Thomas Hendricks

February 17, 2022
drew hendricks thumbnail 21722

In this episode of Legends Behind the Craft, Rise 25 Co-founder Dr. Jeremy Weisz sits down with host Drew Thomas Hendricks to talk about some of Drew’s favorite past episodes and eventful conversations. Drew shares industry insights on yeast production, marketing techniques to connect with consumers across digital platforms, seeing past the exterior to discover a delicious wine, and why you should invest in business automation.

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Growing Your Wine Market With Ken Freeman of Freeman Vineyard & Winery

February 10, 2022
Ken Freeman

Listen to this episode of Legends Behind the Craft with Drew Hendricks featuring the Co-founder and Proprietor of Freeman Vineyard & Winery, Ken Freeman. They share many inspiring stories and discuss what it takes to start and grow a winery, expand to international or new local markets, and start an AVA.

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Level Up Your Marketing With Bianca Harmon of Barrels Ahead

February 3, 2022
Bianca Harmon

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.

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From Bottle to Single-Serve Sustainability With Hilary Cocalis of Sipwell Wine Co.

January 27, 2022
Hilary Cocalis

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.

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Your Guide On How To Market And Sell Wine To Millennials

January 26, 2022
how to sell wine to millennials

The wine consumers market has changed dramatically in the past five years. As with any industry, marketing needs to adapt to encourage growth, especially to the younger (and more challenging) age group: the Millennials. It’s not particularly easy to sell wine to millennials. Wine industry veterans can tell the struggle of reaching out to this […]

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Take Off to Great Heights in Your Wine Marketing With Ron Scharman

January 20, 2022
Ron Scharman

In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.

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A Case of Innovative Disruption in the Wine Industry With Daniel Daou of Daou Vineyards

January 13, 2022
Daniel Daou

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.

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