Organic Growth Marketing Blog

How to Sell More Wine By Using the Right Hashtags for Your Winery

September 30, 2021
Hashtag Strategy for Wineries

Getting Started with Hashtags Social media has turned the old-school pound sign into the widely-used hashtag. Hashtags are incredible tools that can be used to find content that aligns with a brand’s interests online. They help businesses, especially wineries, increase lead generation and overall reach efforts. Your winery needs a top-notch digital marketing strategy that […]

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Creating a Family-Driven Mezcal Industry with Yuan Ji of Erstwhile Mezcal

September 30, 2021
Yuan Ji

On this episode of Legends Behind the Craft, Drew Thomas Hendricks talks with Yuan Ji about preserving the family-owned business tradition of brewing Mezcal. Yuan describes how they produce unique limited edition flavors, the value of continuing education of techniques, and how she incorporated her passion for writing to marketing her brand. Stay tuned.

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Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

September 23, 2021
josh jacobs thumbnail 1

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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How to Create a Memorable Winery Brand from “Stories That Stick” by Kindra Hall

September 20, 2021
Create a memorable wine brand

What We Learned From Kindra Hall’s “Stories That Stick” Are you struggling with your marketing processes as a winery owner? Marketing wineries can be tough, especially if you don’t know where to start. Luckily, bestselling author Kindra Hall’s book “Stories That Stick” is loaded with fantastic insights into the world of business storytelling– something that […]

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Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

September 16, 2021
Carlton Fowler and James Pelligrini

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel

September 9, 2021
Taylor Foxman

In the episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

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On the Spot with Outshinery – Multi-Channel Marketing for Wineries

September 2, 2021
On the Spot with Outshinery

On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Thomas Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of […]

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Master Your Wine with Bob Paulinski, MW of Stellar Bottles

September 2, 2021
Bob Paulinski

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!

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Story Brand Framework for Wineries: 6 Best Action Steps

August 27, 2021
Drew Thomas Hendricks Storybrand Framework for Wineries

Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]

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Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

August 26, 2021
Blake Hershey

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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