Organic Growth Marketing Blog
Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.
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Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.
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The wine consumers market has changed dramatically in the past five years. As with any industry, marketing needs to adapt to encourage growth, especially to the younger (and more challenging) age group: the Millennials. It’s not particularly easy to sell wine to millennials. Wine industry veterans can tell the struggle of reaching out to this […]
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In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.
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While the pandemic threw all of us for a loop, the post-pandemic era promises similar challenges. The alarming surge of cases has proven that the wine industry can’t let down its guard. Instead, it must remain adaptive with other obstacles, such as wildfires and extreme weather events, affecting the crush. The essential thing to remember […]
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Brian McMillin of Fiesty Brood Meadery to discuss one of the oldest fermented beverages known to man: mead. Brian explains the process of brewing the different honey wine varietals, how he overcame several challenges during production, and the steps he is taking to educate and enhance his offered nectar varietals. Are you ready to dive into this honey mead episode?
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On this episode of Legends Behind the Craft, Drew Hendricks sits down with Brad and Lisa Warner, Owners of Rutherford Equipment Rental, to discuss what makes them different in the specialty-equipment rental beverage industry. They discuss cultivating an authentic and trustworthy business, building a strong connection with consumers, and the importance of barrel filtration education.
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In the episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by James Keane and Jamie Robinson of TAPPTEK to discuss bringing premise data technology to on-tap beverage dispensers. Together, they discuss the innovation behind their invention, how to collect and interpret data to help brands scale, and the importance of being a company for the customer.
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Should you persuade customers with statistics, or stories? Marketers and business owners love data and statistics. It can tell them if they’re doing a good job, or failing at something. It informs them if things need fixing, or if it’s time to shift priorities. However, when dealing with customers, these statistics should be able to […]
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