Organic Growth Marketing Blog
On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!
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In the episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!
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On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Thomas Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!
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Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.
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Drew Thomas Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.
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The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]
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