Organic Growth Marketing Blog
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome James Phillips, Winemaker at the Madrigal Family Winery, to talk about the parallels between filmmaking and winemaking. James also shares his experience working with wine from different places and the challenges that come with it.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Chris Brundrett, the Co-founder of William Chris Vineyards, to share his experience from serving tables to running his winery. Chris also talks about their vision of sharing with people what the amazing areas of Texas taste like and having a welcoming environment for working people.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Luke Wylde, Co-owner of Statera Cellars, to talk about his experience running this two-person company with his best friend. Luke also shares his vision for the company, the future of packaging, and how he aspires for sustainable practices to be the bloodline of its operations.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Andrew Januik, Owner of Andrew Januik Wines, to talk about his experience being in the wine business the majority of his life. Andrew also shares how he started his venture after working for the family business and how much has changed since his first exposure two decades ago.
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The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Robert Haynes and Damiane Nickles. The pair talk about the story behind Sunday’s Finest Gold Fashioned, the world’s first luxury ready-to-drink cocktail. They share what inspired them to work on this unique idea and how they got people to try their product. Robert and Damiane also share what’s next for the Sunday’s Finest brand and give advice to people who want to get into the ready-to-drink category.
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Josh McDaniels, the CEO and Director of Winemaking at Bledsoe Wine Estates. Josh shares how he got started in the wine business as early as high school, how he met NFL quarterback Drew Bledsoe, and how they ended up as business partners. He also talks about the process of creating three wine brands and the challenges of managing and growing them.
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Mark Hiddleson, the Owner of Specialized Storage Solutions. Mark shares how he got into the warehousing business and discusses logistics in the wine industry. He also talks about partnering with 3PLs and gives solid advice for people who want to set up a brand new warehouse from scratch.
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Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]
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