Organic Growth Marketing Blog

Empowering Independent Alcohol Retailers Through Data with Mike Provance

July 1, 2021
Mike Provance revised

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with the CEO of 3×3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!

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Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

June 24, 2021
Scout Driscoll

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

June 23, 2021
creative content marketing ideas for wine

Do you need a new method to sell your wine bottles? Content marketing is a powerful strategy that can help you reach clients that are not receptive to traditional ads. However, getting started can be a challenge. To make a content marketing push successful, you need to choose topics and formats that provide value. In […]

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Social Media Content Amplification: How to Promote and Distribute Your Content Effectively

June 22, 2021
Social Media Content Amplification

We think not, and many adults would agree. The most significant shift over the last few years has been towards people winding down after work by scrolling through social media. Now that people rely on social media channels to show them the next best thing, it’s essential to be on the feeds that people scroll […]

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How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

June 17, 2021
Zach Kamphuis

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. Stay tuned!

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Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

June 10, 2021
Mark Hanson Featured

On this exciting episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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How Content Marketing for Wine Suppliers Can Be Used to Send the Right Message

June 8, 2021
content marketing for wine suppliers

Content marketing for wine suppliers is an excellent way to reach clients. We’ve already covered how to develop a B2B content marketing plan. This compact guide will focus on what a winery may be trying to learn when they browse supplier content, along with how to focus your content on giving them the answer they […]

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What Role Should Social Media Play in Your B2B Marketing Strategy

June 7, 2021
b2b social media strategy

How Can Social Media Impact Your B2B Marketing Strategy? These days social media is a mainstay of marketing strategies far and wide. But you’d be forgiven for thinking that social media marketing is more of a B2C thing. Social media marketing is as effective (if not more so) in the B2B sphere as it is […]

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Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

June 3, 2021
Kim Connolly featured

On this episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

May 27, 2021
Dr Hobi Wedler

In this episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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