Legends Behind the Craft Podcast
In this episode of Legends Behind the Craft, Drew Hendricks and Bianca Harmon sit down with Guillaume Fabre, Owner and Winemaker of Clos Solène, to discuss how the California soil and climate provide rich vineyards. You don’t want to miss this episode as Guillaume talks about his vision behind Clos Solène, how the environment and soil affect the harvest of grapes, and why a winemaker should explore and encourage better environmental practices.
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In this episode of Legends Behind the Craft, join Drew Hendricks as he sits down with Ben Salisbury, President and Founder of Salisbury Creative Group, to talk about building digital distribution models and marketing strategies for distributors. Ben discusses the process of creating email marketing campaigns, cultivating respect and lasting relationships with wineries, and navigating a digital three-tier system for growth.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Ryan Thompson, Founder and CEO of 10th Mountain Whiskey and Spirit Co., to discuss navigating the various alcohol distribution systems to successfully scale your brand. Ryan talks about how a cocktail with a brandy base scaled his brand, effectively using the distribution model to take your brand to the top, and why education is crucial for distributors to communicate the value of your brand.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Jose “Tony” Haber, Founder of Qvivo Brands Inc., to discuss how the expression of each culture adds flavor varieties to alcoholic beverages. Tony talks about the cultural alcoholic preferences of Latin America, how augmented reality technology can deliver personalized messages on a bottle, and why marketing is crucial for small brands.
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In this episode of Legends Behind the Craft, Rise 25 Co-founder Dr. Jeremy Weisz sits down with host Drew Thomas Hendricks to talk about some of Drew’s favorite past episodes and eventful conversations. Drew shares industry insights on yeast production, marketing techniques to connect with consumers across digital platforms, seeing past the exterior to discover a delicious wine, and why you should invest in business automation.
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Listen to this episode of Legends Behind the Craft with Drew Hendricks featuring the Co-founder and Proprietor of Freeman Vineyard & Winery, Ken Freeman. They share many inspiring stories and discuss what it takes to start and grow a winery, expand to international or new local markets, and start an AVA.
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Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.
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Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.
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In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.
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