Legends Behind the Craft Podcast

The Story Behind the World’s First Superfruit Cocktail With Tomas Crowe of Dezo

September 1, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Tomas Crowe, the Co-founder and President of Dezo. Tomas shares the story of how he and his Co-founders came up with the idea and launched their rapid-growing business of a healthier alcohol option. From experimenting in a kitchen apartment in LA, Tomas talks about how they managed to get funding, find a distribution network, secure shelf placements, and ship Dezo products to 20+ states today.

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The Secrets of a Successful Family-Owned Vineyard and Winery With Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines

August 25, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines. They talk about the story of how their family started a vineyard operation business and successfully grew it into a winery. The Kirchhoffs also talk about the role each family member plays and how important their family dynamics are to the growth and success of their business.

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Building Successful Spirits Brands With David Mandell of Kentucky Owl

August 18, 2022
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks welcomes David Mandell, President of Kentucky Owl, to talk about building successful brands in the spirits industry. David shares how he was able to create unique experiences for consumers throughout the years and how these experiences resulted in strong emotional connections and brand loyalty.

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Creating Brand Equity and Customer Value With Julia Weinberg and Byron Hoffman of Offset Partners

August 11, 2022
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon welcome Julia Weinberg and Byron Hoffman of Offset Partners to discuss consolidating your operations for a customized brand experience. Together, they share how Offset’s commerce program helps brands market and sell their wines, Offset’s resource allocation strategy, and advice for bootstrapped wineries to generate a brand presence.

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Pioneering Mamajuana for the American Consumer With Alejandro Russo of Candela

August 4, 2022
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Alejandro Russo, Founder and CEO of Candela, to discuss how he utilized his passion for Mamajuana spiced rum to develop a distinct brand. Alejandro shares how he discovered Mamajuana, Candela’s process for crafting unique Mamajuana rum, and how he overcame the challenges of launching his brand in the US.

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How to Market Your Winery With Julie Kuhlken of Pedernales Cellars

July 28, 2022
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Listen in to this episode of Legends Behind the Craft as Drew Thomas Hendricks sits down with Julie Kuhlken, Owner and CEO of Pedernales Cellars, to talk about leveraging your area to market your winery. Julie describes Texas Hill Country’s growing environment, her strategic approach to marketing Pedernales Cellars, and how she executes Pedernales’ tasting initiatives.

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Quality Wines and Experiential Tasting With Jason Bushong of Bushong Vintage Company

July 21, 2022
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In today’s Legends Behind the Craft episode, Drew Thomas Hendricks and Bianca Harmon sit down with Jason Bushong, Owner of Bushong Vintage Company, to discuss creating quality wines and a memorable tasting experience. Jason shares his approach to winemaking, how Bushong Vintage Company creates experiential tasting sessions, and his artistic visions for his wine labels.

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Creating Opportunities in the Wine Industry With Jena Domingue of WineDirect

July 14, 2022
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Join Drew Thomas Hendricks and Bianca Harmon in this episode of Legends Behind the Craft as they interview Jena Domingue, Vice President of Sales, Talent, and Culture at WineDirect, about leveraging valuable opportunities in the wine industry. Jena discusses the benefits of DTC in the wine industry, how Urban Vino helps wine brands scale, and key educational opportunities for brands.

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Creating Innovative Wines for the Young Consumer With Jerry Amabile of Cream Ridge Winery

July 7, 2022
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Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they talk with Jerry Amabile, President of Cream Ridge Winery, about leveraging consumer trends to increase wine consumption. Jerry discusses his strategy for creating a memorable wine tasting experience, how Cream Ridge crafts their wines for the consumer, and tips for maximizing wine consumption.

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Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

June 30, 2022
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Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.

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