Legends Behind the Craft Podcast
In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy.
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.
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In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Barry Waitte, Vintner and Proprietor at Tamber Bey Vineyards, to discuss the dedication and parallel between horses, wine, and curating a sustainable brand. Barry talks about the importance of camaraderie in the wine industry, translating value and passion into all levels of winemaking, and best practices in the industry.
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Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft with Adrian Mobilia, Owner and President of Salted Vines Vineyard & Winery, as they talk about the internal operations of a successful vineyard and winery. Adrian discusses the conditions affecting grape growing in Delaware, how he crafts his wine for consumers, and tips for maintaining a successful vineyard and winery.
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On this episode of Legends Behind the Craft, Drew Hendricks sits down with Emily Harrison, Vice President of Marketing and Direct Sales at HALL Wines, to discuss connecting a winery with the consumer. Emily talks about how email marketing can be a useful tool for personalization, how emerging technology can benefit a winery and increase consumer interactions, and why a membership element can curate lifetime consumers.
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Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers’ wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing.
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In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they talk with James King, Co-owner and Operator at King Family Vineyards, about the collaboration in the wine industry for greater production. James discusses how variable weather can alter the taste of grapes, how teamwork can cultivate prestigious wine flavors, and innovative ways to connect with the community.
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In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Gary Fisch, Founder and CEO of Gary’s Wine and Marketplace, to discuss innovative ideas and best practices for scaling your brand. Gary shares why advertising is crucial for success, tips for overcoming supply chain and department shortages, and the importance of adapting to changing technology and consumer demand. Stay tuned!
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On this exciting episode of the Legends Behind the Craft, Drew Hendricks sits down with Michelle and Tyler Bredeson from Bold North Cellars, to discuss creating an all-inclusive experience of wine, beer, and food. Michelle and Tyler talk about growing grape varietals in challenging soil, how to connect with customers through tastings, and tips for cultivating a memorable space.
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