Organic Growth Marketing Blog

10 Reasons Why So Many Wineries Seem To Be Content With Subpar Websites

May 15, 2023
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Here are the top 10 reasons why wineries may be content with subpar websites and unwilling to invest in quality, despite spending generously on their tasting rooms: 1. Wine-First Mentality Wineries often believe that the quality of their wine should do the talking, and a fancy website might distract from their true passion and expertise. […]

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From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel

May 11, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.

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The Unique Aging Techniques of American and Scottish Malts with Gareth Moore of Virginia Distillery

May 10, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey 

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Expanding With Sustainable Wine On Tap And Seltzer Line with Tyzok Wharton of Carboy Winery

May 9, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors. 

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Innovative Flavors And Strategic Partnerships with Adam Rudolph of SLRRRP

May 4, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph, VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly. 

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The Commitment To Authenticity And Sustainability with Janie Brooks Heuck of Brooks Winery

May 3, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuk, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise. 

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Attention to Detail Shines Through in Their White Wine Portfolio with Kristen Barnhisel of J. Lohr Vineyards & Winery

May 2, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kristen Barnhisel, Kristen Barnhisel is J. Lohr’s Winemaker. Kristen talks about Riverstone Chardonnay as a versatile grape that allows for layering of different flavors and malolactic strains. J. Lohr aims to balance respecting the fruit while having a bit of creaminess without overpowering it. They talk about the work that goes into their winemaking process and the different white wines they produce, including a Riesling, Chardonnay, and Pinot Blanc.

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From Experimentation To Launching a Commercial Product With Danielle and Derek Busch of Batch Mead

April 27, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Danielle and Derek Busch, Founders of Batch Mead, as they give a glimpse into their meadery’s humble beginnings. Danielle and Derek also share their brewing process, how the pandemic changed their approach, and give a peek into their plans for Batch Mead’s future.

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Giving a Twist To Traditional Winemaking With Alie Shaper of Chronicle Wines

April 20, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Alie Shaper, Co-founder and Winemaker at Chronicle Wines, as she shares her journey in winemaking and gives a glimpse of her experience developing brands (and flavorful wines). Alie also talks about how working with a distributor helped her understand the buying and selling process of the wine industry. Stay tuned!

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Turning a Hobby Into a Winery With Maria Rivero González of RGNY Wine

April 13, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Maria Rivero González, CEO of RGNY Wine, as she shares her inspiration to turn her father’s winemaking hobby into a business. Maria also talks about RGNY’s process of growing wines, how they continue to innovate, and more.

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