Organic Growth Marketing Blog
Customer sentiment has been a cornerstone of successful marketing across industries, and the world of wine is no exception. In the age of social media and online reviews, customer sentiment is more influential than ever. Wine lovers are not merely consumers; they are sensory explorers, guided by their feelings and experiences. This article aims to […]
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Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We’ll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania.
Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry.
Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela’s climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don’t miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.
We delve into the captivating story of Egan’s Whiskey with Jonathan Egan, the driving force behind the brand’s resurrection in 2015. Discover the origins of Egan’s Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family’s business and breathe new life into the iconic brand.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan’s Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan’s Whiskey. Explore the unique positioning of Egan’s in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan’s Whiskey, a testament to heritage and passion in the world of Irish whiskey.
Ken Lineberger of Waters Edge Wineries shares his deep-rooted passion for the wine industry and how it satisfies his insatiable curiosity. He unveils the unique franchise model developed by Waters Edge Wineries, discussing the criteria for becoming a part of this innovative system and explaining why the wine industry is particularly suitable for such a model. Ken also sheds light on the logistical process of distributing the juice to each location, highlighting the fascinating techniques used.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ken Lineberger, the President at Waters Edge Wineries. He provides insights into the development of standard operating procedures (SOPs) and the delicate balance between maintaining distinctive franchise locations while upholding consistency and efficiency. We delve into the distinction between Waters Edge Wineries affiliates and franchises, exploring the factors that determine franchise territories and addressing legal considerations. Discover the ideal clients and prospects for opening a Waters Edge winery and gain valuable knowledge about bottling operations, staffing structures, and membership benefits. Lastly, Ken reflects on his two decades of experience and offers valuable advice to aspiring franchisees and winery entrepreneurs.
When you think about the world of wine, words like passion, tradition, and artistry might come to mind. But in the ever-competitive wine industry, there’s another, perhaps less glamorous but equally important, term we should talk about – customer retention in wine marketing. It’s the magic ingredient that turns occasional sippers into lifelong wine lovers. […]
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Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael’s early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation.
Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand’s story, and his excitement for current wine offerings.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun.
Eric Fullerton and Alex Fullerton of Fullerton Wines take us on a captivating journey through their founding of Fullerton Wines in the beautiful Willamette Valley. With their claim to fame being a collection of single vineyard Pinot Noir wines from each of the 11 sub-appellation, we explore the fascinating stories behind their wines. We learn about their transition from Europe to Oregon, Alex’s motivations for pursuing economics and winemaking, and their family crest’s influence on their label designs. Additionally, we delve into the landscape of the Willamette Valley, uncover the secrets of their acclaimed 2018 Lux Chardonnay, and gain valuable insights into Oregon’s unique Chardonnay production.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Eric Fullerton and Alex Fullerton, owners of Fullerton Wines. Eric Fullerton is the Associate Winemaker and Alex Fullerton is the Winemaker. The discussion also covers their meticulous vineyard selection process, the evolution of the Willamette Valley over time, and the changing distribution strategies of Fullerton Wines, including their focus on direct-to-consumer sales and the opening of a new tasting room. Finally, we embark on a mouthwatering exploration of their exceptional Pinot Noir offerings, beginning with the Momtazi Vineyard from the McMinnville AVA, and conclude with a glimpse into the future as Eric and Alex share their motivation and excitement for the next 10 years. Their passion and vision for Fullerton Wines leave us inspired and eager to experience more.