Organic Growth Marketing Blog

Building a Muscat Expertise With Andrew Quady of Quady Winery

April 6, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andrew Quady, Co-founder and CEO of Quady Winery, as he shares his journey in the wine industry and how he and his wife made wines under their label for the first time. Andrew also talks about their product line-making process and gives a glimpse of the other brands under the Quady banner.

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Learning From Michigan’s First Female Winemaker With Nancie Oxley of St. Julian Winery

March 30, 2023
Nancie Oxley

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Nancie Oxley, Vice President of Winemaking at St. Julian Winery, as she shares how she got her start in the industry. Nancie also talks about what it’s like being part of Michigan’s oldest winery and distillery, how St. Julian has grown over the years, and the unique flavors it’s bringing to market.

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From Moonlight Mead Maker To Full-Time Producer With Michael Fairbrother of Moonlight Meadery

March 23, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Michael Fairbrother, Founder and Head Meadmaker of Moonlight Meadery, to discuss Michael’s shift from wine and fermentation to mead. Michael also talks about his mead-making process over the last decade, his observation of industry changes, and advice to up-and-coming meaderies.

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Embracing Hospitality and Innovation With Ryan Lang of Middle West Spirits

March 16, 2023
Ryan Lang

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Ryan Lang, Co-founder, CEO, and Master Distiller of Middle West Spirits. Ryan shares how he got into the distilling business and the challenges he faced when starting the company. He also talks about Middle West Spirits’ product lines, its focus on hospitality, and how the business evolved from operating in a warehouse to a big facility.

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From Firefighting To Opening a Meadery With Jeff Herbert of Superstition Meadery

March 9, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeff Herbert, Co-founder of Superstition Meadery, as he talks about his career redirection after serving as a firefighter for 20 years. Jeff also proudly shares what it was like opening the world’s first mead and food pairing restaurant, the challenges he faced, and how he continues to build the brand.

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Creating an Iconic Brand With Clay Mauritson of Mauritson Wines

March 2, 2023
Clay Mauritson

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Clay Mauritson, Founder and Owner of Mauritson Wines, as he talks about the value of family and community for the brand. Clay also shares the winery’s secret for compelling storytelling that yields lasting connections.

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Connecting Importers and Distributors With Howard Marx of Vinvinea

February 23, 2023
Howard Marx

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Howard Marx, Founder and CEO of Vinvinea. Howard talks about how the idea for Vinvinea came about in 2016. He also shares what it was like when they transitioned from physical to virtual trade shows during the pandemic and where he sees the industry going in the future.

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Growing Grapes (and Gardens) in the West With Kim Roberts of Westport Winery

February 16, 2023
Kim Roberts

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kim Roberts, Co-owner of Westport Winery Garden Resort, as she shares what drew her into launching a winery. Kim also talks about the International Mermaid Museum, Ocean’s Daughter Distillery, and the business’ future endeavors.

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Biodynamic and Regenerative Farming With Craig Camp of Troon Vineyard

February 9, 2023
Craig Camp

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Craig Camp, General Manager of Troon Vineyard, to talk about biodynamic and regenerative farming. Craig also shares how other wineries can integrate this practice and cultivate a more sustainable wine industry.

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Keeping the Stories Behind Wines Alive With Brendan Quigley of Quigley Fine Wines

February 2, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Brendan Quigley, Co-Owner and President of Quigley Fine Wines, as he shares the beginnings of their business and how it has evolved over the years. Brendan also talks about effectively telling the stories of different labels with methods handed down through generations in family-owned vineyards.

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