Organic Growth Marketing Blog

2020 Direct to Consumer Wine Symposium

Key Takeaways from the 2020 Direct To Consumer Wine Symposium

January 29, 2020

I just got back from the 2020 Direct to Consumer Wine Symposium. This event, in its 13th year, is the primary fundraiser for Free the Grapes! Free the Grapes and its predecessor Coalition for Free Trade have increased the number of legal shipping states from 17 to 45, representing 95% of the US Population.  During […]

Read More
Winery SEO trends

SEO Trends for 2020 that Your Winery Needs to Know

December 31, 2019

There’s nothing like search engine optimization to provide your winery with a steady stream of customers ready to taste and buy your wine. However, in order to optimize your winery website for search, you’re going to need a few tricks up your sleeve. In this guide, we’ll show you everything you need to know about […]

Read More
WIN Expo 2019

Three Takeaways from the 2019 North Coast Wine Industry Expo & Conference (Win Expo)

December 6, 2019

Attending industry events such as the Win Expo is a great litmus test to gauge how you and your client’s feelings match that of the larger industry. Top Three Takeaways from the Win Expo There is an Ominous Specter of Uncertainty About the Upcoming Years A quick scan of the conference brochure hammers this point […]

Read More
winery's dtc sales

(VIDEO) Increase Your Winery’s DTC Sales – What’s Working Now

December 3, 2019

Winery’s DTC Sales Want to increase your winery’s DTC sales? Learn how to attract new wine club members, solidify the buying decision for new members and engage existing members. Each stage of the wine club members buying journey requires its own tactic. Prospective members need to be identified and educated on the winery, new members […]

Read More
storytelling in marketing your winery

The Art of Storytelling in Marketing Your Winery

November 29, 2019

We don’t buy wine for the bottle. We buy it for the experience. Each customer has a preferred varietal, but what’s really stopping them from going to your competitors? What is making them join your wine clubs and taste your wine? Customer experience has always been a significant factor in entrepreneurial success. But when it […]

Read More
winery marketing through automation

6 Steps to Level Up Your Winery Marketing Through Automation

November 29, 2019

Done right, winery marketing through automation has the potential to be a powerful tool. It allows wineries of all sizes to maximize their resources in increasing membership in their wine club, retain existing members for longer, and boost their wine sales between regular shipments. This concept takes much of the legwork out of the digital […]

Read More