Organic Growth Marketing Blog

Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

August 12, 2021
Sara Moll

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

August 5, 2021
Stephan Martinez and Rob Griswold

Drew Thomas Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.

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How to Craft Your Winery’s Story

August 2, 2021
Craft Your Winery's Story

The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]

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Crafting Unique and Sustainable Bottles With Erica Harrop of Global Package

July 29, 2021
Erica Harrop

On this episode of Legends Behind the Craft, Drew Thomas Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!

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How to Use LinkedIn for B2B Marketing

July 26, 2021
LinkedIn for B2B Marketing

Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to […]

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The Art of Screen Printing and Etching Wine Labels with Michael Bergin

July 22, 2021
Michael Bergin

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Stay tuned!

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Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

July 15, 2021
Diane Strand featured2

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!

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A Complete Guide to B2B Account-Based Marketing for Wine Suppliers

July 12, 2021
B2B Account-Based Marketing

What Makes Account-Based Marketing a Preferred Approach for B2B Companies? Marketing to wineries is challenging at the best of times. In Napa Valley alone, 170 new wineries have been registered each year since 2015. Compared to the ’90s, when only seven new wineries were registered every year, there’s plenty of opportunities to market your supplies […]

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How to Create B2B Buyer Personas

July 9, 2021
Create B2B Buyer Personas

Buyers will be more likely to do business with companies that address their specific needs. That’s why you need to create B2B buyer personas that are detailed. Your team may be wasting time chasing leads that are not a good fit for your company. A B2B buyer persona will help your team market to your […]

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Successful Entrepreneurship in the Wine and Spirits Industry with Alexi Cashen

July 8, 2021
Alexi Cashen

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!

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