Organic Growth Marketing Blog
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph, VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuk, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kristen Barnhisel, Kristen Barnhisel is J. Lohr’s Winemaker. Kristen talks about Riverstone Chardonnay as a versatile grape that allows for layering of different flavors and malolactic strains. J. Lohr aims to balance respecting the fruit while having a bit of creaminess without overpowering it. They talk about the work that goes into their winemaking process and the different white wines they produce, including a Riesling, Chardonnay, and Pinot Blanc.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Danielle and Derek Busch, Founders of Batch Mead, as they give a glimpse into their meadery’s humble beginnings. Danielle and Derek also share their brewing process, how the pandemic changed their approach, and give a peek into their plans for Batch Mead’s future.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Alie Shaper, Co-founder and Winemaker at Chronicle Wines, as she shares her journey in winemaking and gives a glimpse of her experience developing brands (and flavorful wines). Alie also talks about how working with a distributor helped her understand the buying and selling process of the wine industry. Stay tuned!
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Maria Rivero González, CEO of RGNY Wine, as she shares her inspiration to turn her father’s winemaking hobby into a business. Maria also talks about RGNY’s process of growing wines, how they continue to innovate, and more.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andrew Quady, Co-founder and CEO of Quady Winery, as he shares his journey in the wine industry and how he and his wife made wines under their label for the first time. Andrew also talks about their product line-making process and gives a glimpse of the other brands under the Quady banner.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Nancie Oxley, Vice President of Winemaking at St. Julian Winery, as she shares how she got her start in the industry. Nancie also talks about what it’s like being part of Michigan’s oldest winery and distillery, how St. Julian has grown over the years, and the unique flavors it’s bringing to market.