Organic Growth Marketing Blog
There’s more to brand building than meets the eye. It’s not just about crafting a visually appealing logo or a catchy slogan—it’s about weaving a compelling narrative that connects with your audience on a deeper level. If you’re a marketing professional or business owner in the wine and craft industry, you know that authenticity in […]
Read More →
Janell Dusi, a fourth-generation owner, and winemaker, shares her captivating journey from her great grandparents’ migration from Italy to Paso Robles, to her own winemaking process and the evolution of J Dusi Wines. Discover the diverse varietals in Paso Robles, the house style of Zinfandel, the influence of vineyards on flavor profiles, and the common denominator between their different wines.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Janell Dusi, Owner and Winemaker at J Dusi Wines. Explore Janell’s latest vineyard project, Paper Street Vineyard, and delve into the challenges and rewards of managing two brands. Learn about their harvests, the evolution of J Dusi wines over the years, and the delicate balance between art and science in winemaking. Janell also shares her excitement for future wine ventures and experiments, while discussing her motivation and what drives her passion. Finally, envision the changing landscape of Paso Robles over the next years and discover the cautionary advice that Janell wants to share with wine enthusiasts.
Jeanette shares her journey from Maui to Sonoma County and how she transitioned from her previous career to become a trusted financial advisor for wineries. We delve into common mistakes wineries make with QuickBooks, the essential components for wineries to effectively utilize QuickBooks as a vertical solution, and the tools and integrations necessary to simplify winery operations.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeanette Tan, Founder and Consulting CFO for boutique wineries profitability using QuickBooks at QB Winery Solutions, to discuss the unique role of a fractional CFO in the wine industry. We also delve into the membership benefits QB Winery Solutions offers, her amazing team, emerging financial trends in the wine industry post-COVID, and the recommended key performance indicators for wineries. Lastly, Jeanette discusses her motivation and excitement for the industry.
In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars.
Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity.
Read More →
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.
Read More →
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!
Read More →
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic.
Read More →
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.
Read More →
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.
Read More →