Organic Growth Marketing Blog

A Glass Filled With All Flavors of the Beverage Industry With Drew Thomas Hendricks

February 17, 2022
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In this episode of Legends Behind the Craft, Rise 25 Co-founder Dr. Jeremy Weisz sits down with host Drew Thomas Hendricks to talk about some of Drew’s favorite past episodes and eventful conversations. Drew shares industry insights on yeast production, marketing techniques to connect with consumers across digital platforms, seeing past the exterior to discover a delicious wine, and why you should invest in business automation.

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Growing Your Wine Market With Ken Freeman of Freeman Vineyard & Winery

February 10, 2022
Ken Freeman

Listen to this episode of Legends Behind the Craft with Drew Hendricks featuring the Co-founder and Proprietor of Freeman Vineyard & Winery, Ken Freeman. They share many inspiring stories and discuss what it takes to start and grow a winery, expand to international or new local markets, and start an AVA.

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Level Up Your Marketing With Bianca Harmon of Barrels Ahead

February 3, 2022
Bianca Harmon

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.

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From Bottle to Single-Serve Sustainability With Hilary Cocalis of Sipwell Wine Co.

January 27, 2022
Hilary Cocalis

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.

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Your Guide On How To Market And Sell Wine To Millennials

January 26, 2022
how to sell wine to millennials

The wine consumers market has changed dramatically in the past five years. As with any industry, marketing needs to adapt to encourage growth, especially to the younger (and more challenging) age group: the Millennials. It’s not particularly easy to sell wine to millennials. Wine industry veterans can tell the struggle of reaching out to this […]

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Take Off to Great Heights in Your Wine Marketing With Ron Scharman

January 20, 2022
Ron Scharman

In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.

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A Case of Innovative Disruption in the Wine Industry With Daniel Daou of Daou Vineyards

January 13, 2022
Daniel Daou

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.

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How To Promote Wine Tourism In Your Content Strategy

January 12, 2022
how to promote wine tourism in your content strategy

While the pandemic threw all of us for a loop, the post-pandemic era promises similar challenges. The alarming surge of cases has proven that the wine industry can’t let down its guard. Instead, it must remain adaptive with other obstacles, such as wildfires and extreme weather events, affecting the crush. The essential thing to remember […]

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A Honey Wine Like No Other With Brian McMillin of Feisty Brood Meadery

January 6, 2022
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In this episode of Legends Behind the Craft, Drew Hendricks sits down with Brian McMillin of Fiesty Brood Meadery to discuss one of the oldest fermented beverages known to man: mead. Brian explains the process of brewing the different honey wine varietals, how he overcame several challenges during production, and the steps he is taking to educate and enhance his offered nectar varietals. Are you ready to dive into this honey mead episode?

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B2B Solutions for Wine Brands’ Equipment Needs With Brad and Lisa Warner of Rutherford Equipment Rental

December 30, 2021
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On this episode of Legends Behind the Craft, Drew Hendricks sits down with Brad and Lisa Warner, Owners of Rutherford Equipment Rental, to discuss what makes them different in the specialty-equipment rental beverage industry. They discuss cultivating an authentic and trustworthy business, building a strong connection with consumers, and the importance of barrel filtration education.

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