Organic Growth Marketing Blog

Brewing Beverages With Transparency and Mindfulness With Justin Medcraft and Josh Makler of Mate Maker Co Hard Kombucha

September 21, 2023
Thumbnail Justin Medcraft and Josh Makler of Mate Maker Co

Justin Medcraft and Josh Makler share the origin story of Mate Maker Co, a drinks business driven by the mission to bring transparency and better ingredients to the world of beverages. Discover how they brought hard kombucha to the Australian market and the challenges they faced in transitioning from traditional beer brewing and dive into the ethos of mindfulness in drinking and the importance of quality ingredients.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Justin Medcraft, Founder, and Josh Makler, Brewmaster at Mate Maker Co Hard Kombucha. Explore their unique flavors, including the Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream. Get an inside look into the brewing process of hard kombucha and the innovation driving Mate Maker Co’s commitment to transparent ingredients.

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The Future of Draft Beer With AI and Robotics-Powered Internet of Beer With Can Algul of Pubinno

September 14, 2023
Thumbnail Can Algul of Pubinno

Step into the world of Pubinno, a company connecting the globe through AI and robotics-powered draft beer innovation. Join Can Algul, CEO of Pubinno, as we explore their mission to automate, standardize, and digitize draft beer operations while reducing waste and promoting sustainability.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Can Algul, Co-Founder & CEO of Pubinno. Learn how Pubinno prevents losses for pub owners, leverages AI for the perfect pint and hear real-world case studies of their technology. Discover their Smart Tap, Smart Hub, and Smart Clean solutions, and explore their Net Zero Manifesto, driving the beverage industry towards sustainability. Gain insights into the unique dynamics of the beer business in different global cities and the role of machine learning in the food and beverage industry.

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Elixir of Success: The Golden Rules of Branding For Wineries

September 8, 2023
branding for wineries

Every bottle of wine holds a secret.  Behind its sealed cork lies a tale waiting to be told, a dance of aromas and flavors, and the promise of an unforgettable experience. Yet, amid the vast vineyards of the industry, how does one wine bottle make its voice heard?  The power of branding for wineries is […]

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Discovering Paso Robles and the Art of Wine and Flavor Pairings With Neeta Mittal of LXV Wine

September 7, 2023
Thumbnail Neeta Mittal of LXV Wine 2

Explore the world of LXV Wine with Neeta Mittal. Join us as Neeta shares her journey from discovering Paso Robles to creating an immersive wine experience. Learn about LXV’s unique tastings, flavor pairings, and Bordeaux varietals.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Neeta Mittal, Founder of LXV Wine. Discover the allure of Willow Creek’s terroir and the Paso wine scene’s evolution. Neeta’s role in the Paso Robles CAB Collective and her perspective on industry changes add depth to the conversation. Plus, stay tuned for a heartwarming discussion about Neeta’s furry friends. Cheers to wine, culture, and more with LXV Wine!

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Talented Female Winemaker Crafting Wines With a Focus on Longevity With Katarina Bonde of West Wines

August 31, 2023
Thumbnail Katarina Bonde of West Wines

Join Katarina Bonde of West Wines as she shares her journey from Sweden to California’s Dry Creek Valley. Explore the inception of West Wines, its all-female winemaker tradition, and Katarina’s unique perspective on crafting wines for longevity.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Katarina Bonde, Winemaker and Owner at West Wines. Learn about her European-inspired patience in releasing wines and the delicate balance between her winemaking vision and consumer preferences. From pandemic challenges to tech-wine duality, Katarina offers insights into her world, culminating in a glimpse of West Wines’ production prowess.

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Wine and Subcultures: A Perfect Blend for Modern Marketing

August 29, 2023
subculture marketing for wineries

In the world of wine, branding has traditionally been about the story of its origin. By habit, wineries would talk and market about their sun-kissed vineyards, the legacy of winemaking, the art of the vintner, and all the amazing stories behind every bottle of wine. While these are important aspects of wine branding and marketing, […]

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Launching a Winery, Growth, and Wine Connections With Mike Metheny of Three of Cups Winery

August 24, 2023
Launching a Winery, Growth, and Wine Connections With Mike Metheny of Three of Cups Winery

Explore the challenges and triumphs of launching and scaling a winery and gain valuable perspectives on embracing simplicity in winemaking while reflecting the uniqueness of each vintage.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mike Metheny, Owner, and Winemaker of Three of Cups Winery. Mike takes us through the art of navigating partnerships in business and life and offers advice on staying motivated in the world of wine. Discover how Three of Cups Winery’s philosophy of supporting local wineries resonates through Mike’s journey, as he shares the joys of connecting with vineyards, growing wine clubs, and crafting wines that tell the story of Woodinville’s rich winemaking landscape.

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The Science Behind Wine Selection: Personalized Tasting Innovation With Dr. Henry Barham of VinoTastr

August 17, 2023
Thumbnail Henry Barham VinoTastr

We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr’s development and how they’re revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr’s success, the art of forging industry partnerships, and the driving force that keeps innovation alive.

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Experts in Crafting Pinot Noir With a Strong Sense of Place With Barry Waitte of Tamber Bey Vineyards

August 10, 2023
Thumbnail Barry Waitte Tamber Bey Vineyards

Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry’s experiences paint a rich tapestry of dedication, innovation, and the love of the land.

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Spirits from Honey: Cocktail Culture Meets Agriculture with Ryan Christiansen of Barr Hill Distillery

August 3, 2023
Thumbnail Ryan Christiansen Barr Hill Distillery

We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with “Bee the Change” to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill’s offerings. We’ll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan’s reflections on the path taken.

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