Organic Growth Marketing Blog

Pioneering Mamajuana for the American Consumer With Alejandro Russo of Candela

August 4, 2022
Alejandro Russo

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Alejandro Russo, Founder and CEO of Candela, to discuss how he utilized his passion for Mamajuana spiced rum to develop a distinct brand. Alejandro shares how he discovered Mamajuana, Candela’s process for crafting unique Mamajuana rum, and how he overcame the challenges of launching his brand in the US.

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How to Market Your Winery With Julie Kuhlken of Pedernales Cellars

July 28, 2022
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Listen in to this episode of Legends Behind the Craft as Drew Thomas Hendricks sits down with Julie Kuhlken, Owner and CEO of Pedernales Cellars, to talk about leveraging your area to market your winery. Julie describes Texas Hill Country’s growing environment, her strategic approach to marketing Pedernales Cellars, and how she executes Pedernales’ tasting initiatives.

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Quality Wines and Experiential Tasting With Jason Bushong of Bushong Vintage Company

July 21, 2022
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In today’s Legends Behind the Craft episode, Drew Thomas Hendricks and Bianca Harmon sit down with Jason Bushong, Owner of Bushong Vintage Company, to discuss creating quality wines and a memorable tasting experience. Jason shares his approach to winemaking, how Bushong Vintage Company creates experiential tasting sessions, and his artistic visions for his wine labels.

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Creating Opportunities in the Wine Industry With Jena Domingue of WineDirect

July 14, 2022
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Join Drew Thomas Hendricks and Bianca Harmon in this episode of Legends Behind the Craft as they interview Jena Domingue, Vice President of Sales, Talent, and Culture at WineDirect, about leveraging valuable opportunities in the wine industry. Jena discusses the benefits of DTC in the wine industry, how Urban Vino helps wine brands scale, and key educational opportunities for brands.

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Creating Innovative Wines for the Young Consumer With Jerry Amabile of Cream Ridge Winery

July 7, 2022
Jerry Amabile

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they talk with Jerry Amabile, President of Cream Ridge Winery, about leveraging consumer trends to increase wine consumption. Jerry discusses his strategy for creating a memorable wine tasting experience, how Cream Ridge crafts their wines for the consumer, and tips for maximizing wine consumption.

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Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

June 30, 2022
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Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.

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How to Leverage Your Brand Moment Through Customer Experience

June 29, 2022
leveraging winery brand moment through customer experience

With so many new varieties, wines, and wine brands hitting the market every year, it’s getting harder to grab your customers’ attention, not to mention their taste buds. It might be tempting to dive into the marketing fray and try to shout over your competitors, but that’s not how you create brand loyalty. Instead, look […]

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Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

June 23, 2022
John Kochis

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

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Expanding Your Brand for Consumer Demands With John McDonnell

June 16, 2022
John McDonnell

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy.

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Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery

June 9, 2022
Matt Brain

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.

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