Organic Growth Marketing Blog

Mixing the Perfect Cocktail with Lawrence Cisneros of DRNXMYTH

October 14, 2021
Lawrence Cisneros

In this episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Lawrence Cisneros, CEO and Co-founder of DRNXMYTH, about successfully delivering a mixable cocktail to consumers. They discuss solving the problem of marketing and distributing a mixable drink, engagement through packaging, and empowering authentic brands. You don’t want to miss this refreshing episode.

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Special Tasting Series – Erbaluce di Caluso with Winemaker, Chiara Massoglia

October 12, 2021
Simonetta Gedda, Chiara Massoglia

In this special tasting episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Simonetta Gedda, the Founder and General Manager of Love to Italy, and winemaker Chiara Massoglia, to discuss the evolution of winemaking while sipping Erbaluce di Caluso. Together, they share the foundational story of Erbaluce wine, the unique fermentation and growing process, and pairing wine with Italian cuisine.

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Special Tasting of Boutique Mezcal with Yuan Ji, Founder of Erstwhile Mezcal

October 8, 2021
Yuan Ji Special Tasting of Boutique Mezcal

In this special tastings episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Yuan Ji, the Founder and CEO of Erstwhile Mezcal, to discuss virtual mezcal tastings and the flavorful personalities of agave. Yuan goes through brewing an assembly of flavors, how she’s cultivating a strong female presence in the mezcal industry, and the versatility of producers.

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Cultivating the Italian Cuisine with Simonetta Gedda of Love to Italy

October 7, 2021
Simonetta Gedda

In this episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Simonetta Gedda, Founder and General Manager of Love to Italy, about bringing authenticity to imported Italian cuisine. Together they discuss specific marketing tools during the pandemic, capturing culture in food, and bridging the gap between America and Italy.

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How to Sell More Wine By Using the Right Hashtags for Your Winery

September 30, 2021
Hashtag Strategy for Wineries

Getting Started with Hashtags Social media has turned the old-school pound sign into the widely-used hashtag. Hashtags are incredible tools that can be used to find content that aligns with a brand’s interests online. They help businesses, especially wineries, increase lead generation and overall reach efforts. Your winery needs a top-notch digital marketing strategy that […]

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Creating a Family-Driven Mezcal Industry with Yuan Ji of Erstwhile Mezcal

September 30, 2021
Yuan Ji

On this episode of Legends Behind the Craft, Drew Thomas Hendricks talks with Yuan Ji about preserving the family-owned business tradition of brewing Mezcal. Yuan describes how they produce unique limited edition flavors, the value of continuing education of techniques, and how she incorporated her passion for writing to marketing her brand. Stay tuned.

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Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

September 23, 2021
josh jacobs thumbnail 1

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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How to Create a Memorable Winery Brand from “Stories That Stick” by Kindra Hall

September 20, 2021
Create a memorable wine brand

What We Learned From Kindra Hall’s “Stories That Stick” Are you struggling with your marketing processes as a winery owner? Marketing wineries can be tough, especially if you don’t know where to start. Luckily, bestselling author Kindra Hall’s book “Stories That Stick” is loaded with fantastic insights into the world of business storytelling– something that […]

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Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

September 16, 2021
Carlton Fowler and James Pelligrini

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel

September 9, 2021
Taylor Foxman

In the episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

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