Organic Growth Marketing Blog

On the Spot with Outshinery

On the Spot with Outshinery – Multi-Channel Marketing for Wineries

September 2, 2021

On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of their […]

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Bob Paulinski

Master Your Wine with Bob Paulinski, MW of Stellar Bottles

September 2, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!

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Drew Hendricks Storybrand Framework for Wineries

Story Brand Framework for Wineries: 6 Best Action Steps

August 27, 2021

Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]

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Blake Hershey

Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

August 26, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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Heather Polick

Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

August 19, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.

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Sara Moll

Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

August 12, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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Stephan Martinez and Rob Griswold

The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

August 5, 2021

Drew Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.

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Craft Your Winery's Story

How to Craft Your Winery’s Story

August 2, 2021

The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]

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Erica Harrop

Crafting Unique and Sustainable Bottles With Erica Harrop of Global Package

July 29, 2021

On this episode of Legends Behind the Craft, Drew Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!

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LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

July 26, 2021

Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to […]

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