Organic Growth Marketing Blog

Magnifying Your Wine Lens With Paul Mabray of Pix

May 12, 2022

Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers’ wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing. 

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Combining Fruit, Wine, and the Community With James King

May 5, 2022
James King

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they talk with James King, Co-owner and Operator at King Family Vineyards, about the collaboration in the wine industry for greater production. James discusses how variable weather can alter the taste of grapes, how teamwork can cultivate prestigious wine flavors, and innovative ways to connect with the community.

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Keeping Pace With Gary Fisch of Gary’s Wine and Marketplace

April 28, 2022
Gary Fisch

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Gary Fisch, Founder and CEO of Gary’s Wine and Marketplace, to discuss innovative ideas and best practices for scaling your brand. Gary shares why advertising is crucial for success, tips for overcoming supply chain and department shortages, and the importance of adapting to changing technology and consumer demand. Stay tuned!

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Pruning Vines in Challenging Conditions With Michelle and Tyler Bredeson of Bold North Cellars

April 21, 2022
Michelle and Tyler Bredeson

On this exciting episode of the Legends Behind the Craft, Drew Hendricks sits down with Michelle and Tyler Bredeson from Bold North Cellars, to discuss creating an all-inclusive experience of wine, beer, and food. Michelle and Tyler talk about growing grape varietals in challenging soil, how to connect with customers through tastings, and tips for cultivating a memorable space.

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Planting in California Soil With Guillaume Fabre of Clos Solène

April 14, 2022
Guillaume Fabre

In this episode of Legends Behind the Craft, Drew Hendricks and Bianca Harmon sit down with Guillaume Fabre, Owner and Winemaker of Clos Solène, to discuss how the California soil and climate provide rich vineyards. You don’t want to miss this episode as Guillaume talks about his vision behind Clos Solène, how the environment and soil affect the harvest of grapes, and why a winemaker should explore and encourage better environmental practices.

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Design A Digital Pathway To Success With Ben Salisbury of Salisbury Creative Group

April 7, 2022
Ben Salisbury

In this episode of Legends Behind the Craft, join Drew Hendricks as he sits down with Ben Salisbury, President and Founder of Salisbury Creative Group, to talk about building digital distribution models and marketing strategies for distributors. Ben discusses the process of creating email marketing campaigns, cultivating respect and lasting relationships with wineries, and navigating a digital three-tier system for growth.

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Crafting A Mountain Lifestyle Distillery Brand With Ryan Thompson

March 31, 2022
Ryan Thompson

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Ryan Thompson, Founder and CEO of 10th Mountain Whiskey and Spirit Co., to discuss navigating the various alcohol distribution systems to successfully scale your brand. Ryan talks about how a cocktail with a brandy base scaled his brand, effectively using the distribution model to take your brand to the top, and why education is crucial for distributors to communicate the value of your brand.

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The Secret to Marketing Wine and Craft Alcohol to a Latin American Audience

March 24, 2022
Jose Tony Haber

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Jose “Tony” Haber, Founder of Qvivo Brands Inc., to discuss how the expression of each culture adds flavor varieties to alcoholic beverages. Tony talks about the cultural alcoholic preferences of Latin America, how augmented reality technology can deliver personalized messages on a bottle, and why marketing is crucial for small brands.

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Top 7 Honest Marketing Mistakes Wineries Make (And How To Fix Them)

March 10, 2022
marketing mistakes wineries make

If you think running a winery business without putting an effort into marketing is possible, there’s a big chance your brand won’t be able to keep up. Winery businesses are often a labor of love involving wine, many people, and a distinct locale, but the financial end of your passion can easily suffer like crops […]

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A Guide On How To Define, Craft, And Target Your Winery’s Buyer Personas

February 21, 2022
defining buyer personas for your winery

Businesses should always start on their end consumers. For the wine industry, defining buyer personas is an excellent way to know customers better. It allows you to identify what their needs are so you can design your services, products, and overall business tailored to them. Whether you’re starting a wine business, or wanting to revamp […]

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