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A web designer using color swatches for her winery website design.

What Your Website’s Color Palette Says About Your Company’s Wine Palette

Your winery website design project starts long before you write the first line of code. It requires significant ideation and planning, from using wireframe templates to building a style guide that guides consistency throughout each page of the site. One central step to tackle early: setting your color palette. That sounds simple. Simply pick a …

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A couple sitting at home and shopping for wine online.

Why You Need to Know Where Your Digital Customers Are Coming From (And Why It Matters)

When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. …

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A young couple shopping for wine and reviewing the labels on the backs of bottles.

How Do Your Customers Search for Wine Specifics When They Don’t Know the Terminology?

You know all about wine. You’ve lived the business, and have become an expert in the field to the point where terms like aeration and hybrid grapes roll off your tongue. But here’s the problem: your audience may not feel the same way. Whether you sell your wine online or invite tasting room visits, chances are your customers don’t …

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A woman enjoying a glass of wine while she shops for wine on her laptop at home

These Educational Gaps Stop Customers from Making Online Wine Purchases

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …

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