COVID-19’s Adverse Impact on Event Venues If you own or work at a winery, craft distillery, or brewery, the widespread damage of COVID-19 won’t be any secret to you. After all, what’s an event venue if it can’t host events?If you aren’t taking the necessary steps, it’s something that’ll bleed money. The Current Climate for …
Event Venue Marketing Playbook – In a Post COVID-19 World Read More »
Your winery website design project starts long before you write the first line of code. It requires significant ideation and planning, from using wireframe templates to building a style guide that guides consistency throughout each page of the site. One central step to tackle early: setting your color palette. That sounds simple. Simply pick a …
What Your Website’s Color Palette Says About Your Company’s Wine Palette Read More »
When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. …
Why You Need to Know Where Your Digital Customers Are Coming From (And Why It Matters) Read More »
Sweeten the deal for your winery club members by organizing and hosting a virtual wine tasting event. Learn how it’s done here. Tasting rooms might be closed, but that doesn’t mean things can’t be business as usual. Technology has allowed everyone to stay connected, even during a time of social distancing. Thankfully, winemakers and wineries …
How to Organize and Host a Virtual Wine Tasting Event Read More »
Wine marketing is an art, but not everyone is an artist. Luckily, we’ve got seven tips for successful wine marketing right here. If you have a new or established winery that’s in need of more customers, it can feel daunting to decide how to get started. Although you may feel tempted to do everything and …
You know all about wine. You’ve lived the business, and have become an expert in the field to the point where terms like aeration and hybrid grapes roll off your tongue. But here’s the problem: your audience may not feel the same way. Whether you sell your wine online or invite tasting room visits, chances are your customers don’t …
How Do Your Customers Search for Wine Specifics When They Don’t Know the Terminology? Read More »
They have to start somewhere. For wineries and across industries, every digital customer journey begins includes some entry point to the website. Building the right landing pages is your way to control those entry points and maximize your chances of sales success. Your homepage is likely your audience’s most popular entry point, but it’s far …
Ultimate Guide to Landing Pages for Your Winery Website Read More »
Video is the best way to tell your winery’s brand story. Here’s why your winery needs more creative video content in order to sell more wine in 2020. Fact: 96 percent of people between the ages of 18 and 34 watch several videos per week. Not only that but 75 percent of so-called “millennials” stream at …
Why Your Winery Needs Creative Video Content to Sell More Wine in 2020 Read More »
If you’re thinking of redesigning your winery website in 2020—you really should. The best winery websites are using these web design tactics in 2020. Are you looking for tips to create the best winery website the internet has to offer? If so, you’re in the right place. We have compiled a few tips on how …
Create the Best Winery Website in 2020 by Using These Design Tactics Read More »
Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …
These Educational Gaps Stop Customers from Making Online Wine Purchases Read More »