Organic Growth Marketing Blog

The Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage Solutions

September 29, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Mark Hiddleson, the Owner of Specialized Storage Solutions. Mark shares how he got into the warehousing business and discusses logistics in the wine industry. He also talks about partnering with 3PLs and gives solid advice for people who want to set up a brand new warehouse from scratch.

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Winery Branding: How Do You Develop A Marketable Wine Brand?

September 23, 2022
winery branding

Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]

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4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle Winery

September 22, 2022
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In this episode of the Legends Behind the Craft podcast, Amy LaBelle, Founder and Winemaker at LaBelle Winery, joins Drew Thomas Hendricks and Bianca Harmon. Amy shares how and why she transitioned from the world of law to the winemaking industry. She also talks about the importance of putting in the hours, doing the work, and staying determined when pursuing your passion.

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Bringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica Wines

September 15, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Zack Armen, the Co-founder and President of Storica Wines, to talk about Armenian wine. Zack discusses the history of winemaking in Armenia and the renaissance of its wine industry. He shares how he was able to introduce Armenian wines to the US market and how Storica Wines expanded rapidly since its inception in 2018.

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Launching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka 

September 8, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Dariusz Paczuski, the Founder and CEO of Rocket Vodka. Dariusz talks about how he has been running his spirits brand as a side hustle while working in the tech industry. He also gives a detailed walkthrough of how he grew this business from the ground up while working with limited startup funds on nights and weekends.

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The Story Behind the World’s First Superfruit Cocktail With Tomas Crowe of Dezo

September 1, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Tomas Crowe, the Co-founder and President of Dezo. Tomas shares the story of how he and his Co-founders came up with the idea and launched their rapid-growing business of a healthier alcohol option. From experimenting in a kitchen apartment in LA, Tomas talks about how they managed to get funding, find a distribution network, secure shelf placements, and ship Dezo products to 20+ states today.

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The Secrets of a Successful Family-Owned Vineyard and Winery With Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines

August 25, 2022
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines. They talk about the story of how their family started a vineyard operation business and successfully grew it into a winery. The Kirchhoffs also talk about the role each family member plays and how important their family dynamics are to the growth and success of their business.

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Building Successful Spirits Brands With David Mandell of Kentucky Owl

August 18, 2022
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In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks welcomes David Mandell, President of Kentucky Owl, to talk about building successful brands in the spirits industry. David shares how he was able to create unique experiences for consumers throughout the years and how these experiences resulted in strong emotional connections and brand loyalty.

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Creating Brand Equity and Customer Value With Julia Weinberg and Byron Hoffman of Offset Partners

August 11, 2022
Byron Hoffman and Julia Weinberg

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon welcome Julia Weinberg and Byron Hoffman of Offset Partners to discuss consolidating your operations for a customized brand experience. Together, they share how Offset’s commerce program helps brands market and sell their wines, Offset’s resource allocation strategy, and advice for bootstrapped wineries to generate a brand presence.

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How Are GenZ Wine Drinkers Different? 6 Ways Your Winery Can Reach Them

August 4, 2022
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It’s time we start getting to know the next generation of wine consumers — the GenZ Forbes pinpointed this group of people has $143 billion in purchasing power. GenZ just entered the wine industry less than a decade ago, 2016 to be exact. However, the wine industry hasn’t yet tapped this generation’s full potential. What’s […]

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