Organic Growth Marketing Blog

Turn Your Winery into a Top Travel Destination: 7 Winning Strategies

November 14, 2023
winery as a travel desitination

The world of wineries has evolved beyond just producing fine wines. It has transformed into a realm of unforgettable experiences and captivating destinations. For winery owners, distributors, and marketers, this evolution represents a golden opportunity—the chance to market your winery as a travel destination. In recent years, wine tourism has surged in popularity, with travelers […]

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Winegrowing, Selling, and Legacy in Calistoga With Chris Kenefick of Kenefick Ranch Vineyard and Winery

November 9, 2023
Thumbnail Chris Kenefick of Kenefick Ranch

Join us on an exciting journey through the vineyards of Calistoga as we sit down with Chris Kenefick of Kenefick Ranch Vineyard & Winery. Take a trip down memory lane as Chris shares the rich history of his family’s vineyard since 1980. Discover the evolution of Kenefick Ranch’s distribution strategies, their foray into small-batch winemaking, and the intricate management of vineyard contracts.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Chris Kenefick, CEO and Second Generation Proprietor of Kenefick Ranch. Chris sheds light on the family legacy, the challenges of marketing a boutique winery, and the innovative approach of virtual tastings to bring the Napa experience straight to your home. Tune in for insights on sustainable certifications, future winemaking endeavors, and valuable advice for those considering a return to their family’s winery roots.

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Wine Labeling: EU Regulations and QR Code Innovation With Howard Marx of Vinvinea

November 2, 2023
Thumbnail Howard Marx of Vinvinea

Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea’s innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea’s cutting-edge technology.

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Wine, Technology, and Personalization With Philip James of Firstleaf

October 26, 2023
Thumbnail Philip James of Firstleaf

Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you’re curious about wine, tech, and entrepreneurship, this podcast is a must-listen.

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Creating Unique Wine Experiences Through Travel With Gail Sherman of Wine Lovers Travel

October 19, 2023
Thumbnail Gail Sherman of Wine Lovers Travel

Explore the fascinating world of wine-centered travel experiences. Gail Sherman provides insights into the heart and soul of Wine Lovers Travel, covering topics such as meticulously planned land trips, group sizes, and even an upcoming road trip with special surprises.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Gail Sherman, Founder and CEO at Wine Lovers Travel. Discover their wine tasting experiences and itineraries and gain valuable advice on how wineries can leverage these trips for their clients. In addition, learn about Wine Lovers Travel’s innovative approach to virtual wine tastings during the COVID-19 pandemic and what it’s like traveling in 2023. Whether you’re a wine enthusiast or a travel aficionado, this episode promises to quench your thirst for unique travel experiences centered around the love of wine.

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8 Digital Marketing Efforts Wineries Should Invest in for Maximum ROI

October 13, 2023
digital marketing efforts wineries should invest in

The world of wine is rich in history and tradition. However, it hasn’t been left untouched by the digital revolution. Today’s expansion of the wine market is tethered to digital mediums more than ever before.  Modern consumers increasingly blend online research with their purchasing decisions. For wineries, understanding and establishing a foothold in the digital […]

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French Elegance Meets Paso Robles Passion With Arnaud Fabre of Benom Wines

October 12, 2023
Thumbnail Arnaud Fabre of Benom Wines

We sit down with Arnaud Fabre of Benom Wines, as he shares the captivating story of Benom, its French influence, and the unique charm of Paso Robles. Discover the secrets behind Benom’s name and the nuances of marketing wines in the US compared to France. Arnaud reveals the art of creating exceptional wine-tasting experiences and the importance of knowledgeable staff. Explore the enchanting Tin City in Paso Robles and the sense of community it brings to winemaking.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Arnaud Fabre, Founder and General Manager at Benom Wines. Dive into Arnaud’s vision for Paso Robles’ growth and learn about Benom’s distinctive wines and marketing strategies. We also discuss the challenges of pricing and the magic of wine and food pairings.

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A Dive Into the Important Role of a Technical Winemaker With Bryanna Grebe of Laffort

October 5, 2023
Thumbnail Bryanna Grebe Laffort

Bryanna Grebe of Laffort uncovers the fascinating journey she took from considering a career in dentistry to becoming an expert in the intricate world of winemaking. Bryanna shares her insights into the diverse roles within winemaking and explains the nuances of being a technical winemaker, as compared to a generalist.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Bryanna Grebe, Technical Winemaker at Laffort. We delve into the challenges of the Pét-Nat category, the balance between intervention and natural winemaking, and even explore strategies for managing Volatile Acidity in winemaking. Bryanna tells us why humility in the wine industry is important, and the value of asking for help when things go awry. She shares her excitement for the future of the industry, envisioning a more accessible and inclusive wine culture.

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Tradition Meets Algorithm: How AI Affects The Future Of Wine And Beverage

September 29, 2023
effects of ai in the wine industry

The fusion of tradition and technology is fostering a new era where the effects of AI in the wine industry are profound and far-reaching.  In a Legends Behind The Craft episode, Can Algul, Co-Founder & CEO at Pubinno agrees on the numerous potentials of AI in the wine and beverage industry: For over six years. […]

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Empowering Small Wineries Through the Internet With Martin Cody of Cellar Angels

September 28, 2023
Thumbnail Martin Cody of Cellar Angels

Martin Cody of Cellar Angels shares the challenges and triumphs of revolutionizing the wine industry by providing a platform for limited-production wineries that often go unnoticed in the three-tier system. Discover how Cellar Angels leverages the power of the internet to connect wine enthusiasts to these hidden gems, and why crafting compelling wine stories is the heart of their mission.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Martin Cody, the CEO, President, and Co-Founder of Cellar Angels. Learn about their unique approach to partnerships with wineries, their charitable initiatives, and gain valuable entrepreneurial advice from a seasoned business leader. Whether you’re a wine lover, an aspiring entrepreneur, or simply curious about the world of wine, this podcast offers a taste of innovation, passion, and success in the digital age.

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