Organic Growth Marketing Blog

Creating an Iconic Brand With Clay Mauritson of Mauritson Wines

March 2, 2023
Clay Mauritson

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Clay Mauritson, Founder and Owner of Mauritson Wines, as he talks about the value of family and community for the brand. Clay also shares the winery’s secret for compelling storytelling that yields lasting connections.

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Connecting Importers and Distributors With Howard Marx of Vinvinea

February 23, 2023
Howard Marx

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Howard Marx, Founder and CEO of Vinvinea. Howard talks about how the idea for Vinvinea came about in 2016. He also shares what it was like when they transitioned from physical to virtual trade shows during the pandemic and where he sees the industry going in the future.

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Growing Grapes (and Gardens) in the West With Kim Roberts of Westport Winery

February 16, 2023
Kim Roberts

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kim Roberts, Co-owner of Westport Winery Garden Resort, as she shares what drew her into launching a winery. Kim also talks about the International Mermaid Museum, Ocean’s Daughter Distillery, and the business’ future endeavors.

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Biodynamic and Regenerative Farming With Craig Camp of Troon Vineyard

February 9, 2023
Craig Camp

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Craig Camp, General Manager of Troon Vineyard, to talk about biodynamic and regenerative farming. Craig also shares how other wineries can integrate this practice and cultivate a more sustainable wine industry.

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Keeping the Stories Behind Wines Alive With Brendan Quigley of Quigley Fine Wines

February 2, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Brendan Quigley, Co-Owner and President of Quigley Fine Wines, as he shares the beginnings of their business and how it has evolved over the years. Brendan also talks about effectively telling the stories of different labels with methods handed down through generations in family-owned vineyards.

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The Growth of Wine Personalization With Alex Andrawes of Personal Wine

January 26, 2023
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chairman of Personal Wine. Alex talks about the growth of personalization in the wine industry over the years, how Personal Wine develops product personalization, and how he solves the problems that come along with it.

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The Marketing Side of Wineries With Diana Hawkins of Pope Valley Winery

January 19, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Diana Hawkins, Owner and General Manager of Pope Valley Winery. Diana shares what it’s like owning a winery in Napa’s last frontier. She also gives her advice to other small wineries and highlights the importance of listening to your customers.

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Running a Family Winery With Angelica O’Reilly of Distaff Wine Co.

January 11, 2023
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angelica O’Reilly, the Owner of Distaff Wine Co. Angelica talks about how her family started the business, the inspiration behind their brand, and the impact it has brought to the industry over the years.

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How the Cork Industry Works With Dustin Mowe of Portocork

January 5, 2023
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Dustin Mowe, President and CEO of Portocork, as he talks about his 22-year career in the cork industry. Dustin also discusses his new business venture, the sustainability of cork, and how he sees the cork sector growing in the next few years.

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The Wine Industry Today (and Beyond) With Steve Fredricks of Turrentine Brokerage

December 28, 2022
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Steve Fredricks, President of Turrentine Brokerage, as they talk about the evolution of the wine industry. Steve also shares his thoughts on the supply chain issues wineries face and what he hopes to see in the industry in the coming years.

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