Organic Growth Marketing Blog
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuk, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kristen Barnhisel, Kristen Barnhisel is J. Lohr’s Winemaker. Kristen talks about Riverstone Chardonnay as a versatile grape that allows for layering of different flavors and malolactic strains. J. Lohr aims to balance respecting the fruit while having a bit of creaminess without overpowering it. They talk about the work that goes into their winemaking process and the different white wines they produce, including a Riesling, Chardonnay, and Pinot Blanc.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Danielle and Derek Busch, Founders of Batch Mead, as they give a glimpse into their meadery’s humble beginnings. Danielle and Derek also share their brewing process, how the pandemic changed their approach, and give a peek into their plans for Batch Mead’s future.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Alie Shaper, Co-founder and Winemaker at Chronicle Wines, as she shares her journey in winemaking and gives a glimpse of her experience developing brands (and flavorful wines). Alie also talks about how working with a distributor helped her understand the buying and selling process of the wine industry. Stay tuned!
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Maria Rivero González, CEO of RGNY Wine, as she shares her inspiration to turn her father’s winemaking hobby into a business. Maria also talks about RGNY’s process of growing wines, how they continue to innovate, and more.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andrew Quady, Co-founder and CEO of Quady Winery, as he shares his journey in the wine industry and how he and his wife made wines under their label for the first time. Andrew also talks about their product line-making process and gives a glimpse of the other brands under the Quady banner.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Nancie Oxley, Vice President of Winemaking at St. Julian Winery, as she shares how she got her start in the industry. Nancie also talks about what it’s like being part of Michigan’s oldest winery and distillery, how St. Julian has grown over the years, and the unique flavors it’s bringing to market.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Michael Fairbrother, Founder and Head Meadmaker of Moonlight Meadery, to discuss Michael’s shift from wine and fermentation to mead. Michael also talks about his mead-making process over the last decade, his observation of industry changes, and advice to up-and-coming meaderies.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Ryan Lang, Co-founder, CEO, and Master Distiller of Middle West Spirits. Ryan shares how he got into the distilling business and the challenges he faced when starting the company. He also talks about Middle West Spirits’ product lines, its focus on hospitality, and how the business evolved from operating in a warehouse to a big facility.
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In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeff Herbert, Co-founder of Superstition Meadery, as he talks about his career redirection after serving as a firefighter for 20 years. Jeff also proudly shares what it was like opening the world’s first mead and food pairing restaurant, the challenges he faced, and how he continues to build the brand.
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