Organic Growth Marketing Blog

Revolutionizing The Customer Retention Marketing Process with Electriq Marketing’s Brandon Amoroso

May 30, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.

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Blending for Complexity: Exploring the Art of Wine-Finished Whiskey with Mythology Distillery’s Scott Yeates & Chris Ritenour

May 25, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!

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Experience Wine Country From The Comfort Of Your Home With Topophilia Wine Company’s Jess Wade

May 23, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic. 

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The Role of Wine Competitions and Consumer Sentiment in the Wine Industry With Bartholomew Broadbent of Broadbent Selections

May 17, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.

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Waters Edge Winery’s Unique Franchise Model For Localized Wine And Food Experience

May 16, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.

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10 Reasons Why So Many Wineries Seem To Be Content With Subpar Websites

May 15, 2023
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Here are the top 10 reasons why wineries may be content with subpar websites and unwilling to invest in quality, despite spending generously on their tasting rooms: 1. Wine-First Mentality Wineries often believe that the quality of their wine should do the talking, and a fancy website might distract from their true passion and expertise. […]

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From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel

May 11, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.

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The Unique Aging Techniques of American and Scottish Malts with Gareth Moore of Virginia Distillery

May 10, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey 

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Expanding With Sustainable Wine On Tap And Seltzer Line with Tyzok Wharton of Carboy Winery

May 9, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors. 

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Innovative Flavors And Strategic Partnerships with Adam Rudolph of SLRRRP

May 4, 2023
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In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph, VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly. 

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