Organic Growth Marketing Blog

Explore the challenges and triumphs of launching and scaling a winery and gain valuable perspectives on embracing simplicity in winemaking while reflecting the uniqueness of each vintage.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mike Metheny, Owner, and Winemaker of Three of Cups Winery. Mike takes us through the art of navigating partnerships in business and life and offers advice on staying motivated in the world of wine. Discover how Three of Cups Winery’s philosophy of supporting local wineries resonates through Mike’s journey, as he shares the joys of connecting with vineyards, growing wine clubs, and crafting wines that tell the story of Woodinville’s rich winemaking landscape.

We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr’s development and how they’re revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr’s success, the art of forging industry partnerships, and the driving force that keeps innovation alive.

Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry’s experiences paint a rich tapestry of dedication, innovation, and the love of the land.

We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with “Bee the Change” to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill’s offerings. We’ll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan’s reflections on the path taken.

Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We’ll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania.

Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry.

Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela’s climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don’t miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.

We delve into the captivating story of Egan’s Whiskey with Jonathan Egan, the driving force behind the brand’s resurrection in 2015. Discover the origins of Egan’s Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family’s business and breathe new life into the iconic brand.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan’s Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan’s Whiskey. Explore the unique positioning of Egan’s in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan’s Whiskey, a testament to heritage and passion in the world of Irish whiskey.