Troika Gellido

There’s more to brand building than meets the eye. It’s not just about crafting a visually appealing logo or a catchy slogan—it’s about weaving a compelling narrative that connects with your audience on a deeper level.  If you’re a marketing professional or business owner in the wine and craft industry, you know that authenticity in […]

The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]

Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]

It’s time we start getting to know the next generation of wine consumers — the GenZ Forbes pinpointed this group of people has $143 billion in purchasing power. GenZ just entered the wine industry less than a decade ago, 2016 to be exact. However, the wine industry hasn’t yet tapped this generation’s full potential. What’s […]

With so many new varieties, wines, and wine brands hitting the market every year, it’s getting harder to grab your customers’ attention, not to mention their taste buds. It might be tempting to dive into the marketing fray and try to shout over your competitors, but that’s not how you create brand loyalty. Instead, look […]

The dot-com boom permanently altered the face of commerce as countless industries shifted their storefronts and their markets to the worldwide web.  Every development of new technology has brought fresh opportunities to the business world. From communication capabilities developing to perfecting products, technological advancements go hand in hand with economic improvements. Wine has been a […]

As times change, it’s time to pick up a new playbook for selling and marketing wines. For nearly a decade, the standard playbook for marketing wine has surrounded the three-tier system of producers, distributors, and retailers. This system worked well for a long time, but as the market changes, wineries can no longer rely solely […]

If you think running a winery business without putting an effort into marketing is possible, there’s a big chance your brand won’t be able to keep up. Winery businesses are often a labor of love involving wine, many people, and a distinct locale, but the financial end of your passion can easily suffer like crops […]

Businesses should always start on their end consumers. For the wine industry, defining buyer personas is an excellent way to know customers better. It allows you to identify what their needs are so you can design your services, products, and overall business tailored to them. Whether you’re starting a wine business, or wanting to revamp […]

The wine consumers market has changed dramatically in the past five years. As with any industry, marketing needs to adapt to encourage growth, especially to the younger (and more challenging) age group: the Millennials. It’s not particularly easy to sell wine to millennials. Wine industry veterans can tell the struggle of reaching out to this […]