Troika Gellido

A paradigm shift is on the horizon. In the United States, the art of wine labeling has long been focused on tradition, aesthetics, and legal requirements pertaining to origin, alcohol content, and brand identity. However, the European Union’s recent decision to mandate ingredient and nutrition labeling for wine signals a potential change in global wine […]

The world of wineries has evolved beyond just producing fine wines. It has transformed into a realm of unforgettable experiences and captivating destinations. For winery owners, distributors, and marketers, this evolution represents a golden opportunity—the chance to market your winery as a travel destination. In recent years, wine tourism has surged in popularity, with travelers […]

The world of wine is rich in history and tradition. However, it hasn’t been left untouched by the digital revolution. Today’s expansion of the wine market is tethered to digital mediums more than ever before.  Modern consumers increasingly blend online research with their purchasing decisions. For wineries, understanding and establishing a foothold in the digital […]

The fusion of tradition and technology is fostering a new era where the effects of AI in the wine industry are profound and far-reaching.  In a Legends Behind The Craft episode, Can Algul, Co-Founder & CEO at Pubinno agrees on the numerous potentials of AI in the wine and beverage industry: For over six years. […]

In the world of wine, branding has traditionally been about the story of its origin. By habit, wineries would talk and market about their sun-kissed vineyards, the legacy of winemaking, the art of the vintner, and all the amazing stories behind every bottle of wine. While these are important aspects of wine branding and marketing, […]

When you think about the world of wine, words like passion, tradition, and artistry might come to mind. But in the ever-competitive wine industry, there’s another, perhaps less glamorous but equally important, term we should talk about – customer retention in wine marketing. It’s the magic ingredient that turns occasional sippers into lifelong wine lovers. […]

There’s more to brand building than meets the eye. It’s not just about crafting a visually appealing logo or a catchy slogan—it’s about weaving a compelling narrative that connects with your audience on a deeper level.  If you’re a marketing professional or business owner in the wine and craft industry, you know that authenticity in […]

The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]

Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]

It’s time we start getting to know the next generation of wine consumers — the GenZ Forbes pinpointed this group of people has $143 billion in purchasing power. GenZ just entered the wine industry less than a decade ago, 2016 to be exact. However, the wine industry hasn’t yet tapped this generation’s full potential. What’s […]