Troika Gellido

leveraging winery brand moment through customer experience

How to Leverage Your Brand Moment Through Customer Experience

By Troika Gellido / June 29, 2022 / Comments Off on How to Leverage Your Brand Moment Through Customer Experience

With so many new varieties, wines, and wine brands hitting the market every year, it’s getting harder to grab your customers’ attention, not to mention their taste buds. It might be tempting to dive into the marketing fray and try to shout over your competitors, but that’s not how you create brand loyalty. Instead, look […]

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metaverse in wine marketing

What’s The Role Of Metaverse In Wine Marketing?

By Troika Gellido / June 3, 2022 / Comments Off on What’s The Role Of Metaverse In Wine Marketing?

The dot-com boom permanently altered the face of commerce as countless industries shifted their storefronts and their markets to the worldwide web.  Every development of new technology has brought fresh opportunities to the business world. From communication capabilities developing to perfecting products, technological advancements go hand in hand with economic improvements. Wine has been a […]

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Modern Ways To Effectively Sell And Market Wine In The US

By Troika Gellido / May 27, 2022 / Comments Off on Modern Ways To Effectively Sell And Market Wine In The US

As times change, it’s time to pick up a new playbook for selling and marketing wines. For nearly a decade, the standard playbook for marketing wine has surrounded the three-tier system of producers, distributors, and retailers. This system worked well for a long time, but as the market changes, wineries can no longer rely solely […]

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marketing mistakes wineries make

Top 7 Honest Marketing Mistakes Wineries Make (And How To Fix Them)

By Troika Gellido / March 10, 2022 / Comments Off on Top 7 Honest Marketing Mistakes Wineries Make (And How To Fix Them)

If you think running a winery business without putting an effort into marketing is possible, there’s a big chance your brand won’t be able to keep up. Winery businesses are often a labor of love involving wine, many people, and a distinct locale, but the financial end of your passion can easily suffer like crops […]

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defining buyer personas for your winery

A Guide On How To Define, Craft, And Target Your Winery’s Buyer Personas

By Troika Gellido / February 21, 2022 / Comments Off on A Guide On How To Define, Craft, And Target Your Winery’s Buyer Personas

Businesses should always start on their end consumers. For the wine industry, defining buyer personas is an excellent way to know customers better. It allows you to identify what their needs are so you can design your services, products, and overall business tailored to them. Whether you’re starting a wine business, or wanting to revamp […]

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how to sell wine to millennials

Your Guide On How To Market And Sell Wine To Millennials

By Troika Gellido / January 26, 2022 / Comments Off on Your Guide On How To Market And Sell Wine To Millennials

The wine consumers market has changed dramatically in the past five years. As with any industry, marketing needs to adapt to encourage growth, especially to the younger (and more challenging) age group: the Millennials. It’s not particularly easy to sell wine to millennials. Wine industry veterans can tell the struggle of reaching out to this […]

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how to promote wine tourism in your content strategy

How To Promote Wine Tourism In Your Content Strategy

By Troika Gellido / January 12, 2022 / Comments Off on How To Promote Wine Tourism In Your Content Strategy

While the pandemic threw all of us for a loop, the post-pandemic era promises similar challenges. The alarming surge of cases has proven that the wine industry can’t let down its guard. Instead, it must remain adaptive with other obstacles, such as wildfires and extreme weather events, affecting the crush. The essential thing to remember […]

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why storytelling is better than statistics for wineries

10 Reasons Why Storytelling Is More Effective Than Statistics

By Troika Gellido / December 17, 2021 / Comments Off on 10 Reasons Why Storytelling Is More Effective Than Statistics

Should you persuade customers with statistics, or stories? Marketers and business owners love data and statistics. It can tell them if they’re doing a good job, or failing at something. It informs them if things need fixing, or if it’s time to shift priorities. However, when dealing with customers, these statistics should be able to […]

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Top Marketing Trends For Winery Businesses In 2022

By Troika Gellido / December 9, 2021 / Comments Off on Top Marketing Trends For Winery Businesses In 2022

It’s going to be a good year for wineries. Younger generations, particularly Millennials and Gen Z, are leading the growth of wine buyers in 2021 and are projected to continue to provide a positive impact on the wine industry in the coming year. Their wine-buying habits, however, differ from those of previous generations. Younger wine […]

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winery brand story

A Review of ‘They Ask, You Answer’ And 10 Content Marketing Action Steps For Wine And Craft Suppliers

By Troika Gellido / December 2, 2021 / Comments Off on A Review of ‘They Ask, You Answer’ And 10 Content Marketing Action Steps For Wine And Craft Suppliers

Wine and craft suppliers don’t have it easy. They need to prove to others within the distribution and retail markets why buying their stuff in bulk is a good idea. As a result, most of us consumers never actually get to see the hard work that goes into making each bottle of wine or craft […]

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