Legends Behind the Craft Podcast

Diane Strand featured2

Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

July 15, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!

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Alexi Cashen

Successful Entrepreneurship in the Wine and Spirits Industry with Alexi Cashen

July 8, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!

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Mike Provance revised

Empowering Independent Alcohol Retailers Through Data with Mike Provance

July 1, 2021

In this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the CEO of 3×3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!

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Scout Driscoll

Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

June 24, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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Zach Kamphuis

How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

June 17, 2021

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. Stay tuned!

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Mark Hanson Featured

Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

June 10, 2021

On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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Kim Connolly featured

Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

June 3, 2021

On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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Dr Hobi Wedler

Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

May 27, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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Shana Bull

Creating Authentic Connections Through Social Media with Shana Bull

May 20, 2021

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!

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Jim Snediker YT Thumbnail

The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

May 13, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Jim Snediker, Founder and CEO of Stock Mfg. Co., to talk about custom uniforms for your company. Jim discusses why workwear matters, how to transition your staff into uniforms, the way custom attire can reflect your brand, and how his company helped raise money for unemployed hospitality workers during the pandemic. Plus, Jim shares a special promo code to get 20% off your Stock Mfg. Co. order. Stay tuned!

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