Legends Behind the Craft Podcast

paul salcedo featured

Using a Mobile-First Approach to Customer Engagement with Paul Salcedo

May 6, 2021

Tune in to this episode of Legends Behind the Craft as Drew Hendricks talks with Paul Salcedo, Co-founder and CEO of BottleVin. Paul discusses his company’s mobile-first approach to customer engagement, how to analyze data and improve outreach through scanning technologies, and tips for telling your company’s story through social media. Plus, Paul shares how you can get a special offer on BottleVin’s services.

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Marketing Strategies to Launch Your Craft Brewery Business to the Next Level with Marty McDonald

April 29, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!

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Creating a Brand That Lasts with Megan Rounds

April 22, 2021

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!  

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How to Optimize your Winery’s Production Through Cloud-Based Software with Ashley DuBois Leonard

April 15, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!

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Designing Your Beverage Brand with Laurie Millotte

April 8, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!

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Mastering Your Social Media with Duncan Alney

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.

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The Art of Storytelling with Andrew Means

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Andrew Means, Creative Director and Owner of Transom, about shaping your narrative to create a strong connection with your customers. Andrew shares advice on branding, redefining your virtual experience, and focusing on the why in your company’s narrative. He also offers tips on designing a story that is unique, memorable, and scalable. Stay tuned!

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The Importance of Web Development in Your Marketing Strategy with Darren Fox

April 1, 2021

In this episode of Legends Behind the Craft, Drew Hendricks talks with Darren Fox, President and Founder of Idea Marketing Group, about the different ways your website can effectively market your brand. Darren shares why web development is important for your business, how to reshape your website to fit your customer’s needs, and how you can use code to increase engagement with potential clients. Plus, someone reveals an SEO trick to help improve your rankings. Stay tuned.

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Drew Hendricks automation

Investing in Automation with Drew Hendricks

March 26, 2021

In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet.

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