If you’re thinking of redesigning your winery website in 2020—you really should. The best winery websites are using these web design tactics in 2020.
Are you looking for tips to create the best winery website the internet has to offer?
If so, you’re in the right place.
We have compiled a few tips on how to create the best website for your winery. By following these tips, you will generate more traffic to your site and even land more sales. To see what our top tips are, keep reading below.
Keep Your SEO Practices Up-To-Date
Just like everything in the world, search engine optimization (SEO) is forever changing. Algorithms are constantly being updated, changing behaviors and making sure everyone that uses SEO is staying up to date.
Before we get any further, let’s touch base on why you should be using SEO.
Making your site SEO helps it to rank on searches such as Google. This means that more customers will find your site and it will give you a higher chance of landing a sale.
For your site to excel you will need to stay on top of these SEO trends. You should begin to understand the intent of keywords and not just use them mindlessly. You should also make sure the site snippets that appear in your google search are relevant and eye-catching.
Another top trend you should pay attention to is voice search. Your site should be optimized for voice search which will make up a decent amount of searches by the end of the year.
Use Chatbots to Your Advantage
As technology advances customers seem to become more impatient. This means that if a customer has a question they will want an immediate response.
This is where having a chatbot on your website will come in handy. Overall, chatbots are automated programs that will offer live chat options to your customers. This is all without the need of having a human operating the chat 24/7.
These bots will prove to be helpful in customer service and will be an indicator that you have a top wine website. Through the chat, quick questions can be answered in a matter of seconds. You will generate questions and answers so when a customer types in a question they will receive the correct answer instantly.
Make Accessibility Your Top Priority
One of the most important things when creating the best winery website is that your site should be easily accessible, even to those with disabilities. If you don’t cater your website to those with disabilities then you will be losing a decent percentage of your consumer base.
It’s estimated that 1 in every 4 adults have a disability. The most common disabilities are either vision- or hearing-related, which is very important when it comes to website interaction.
You should make sure that your headings are placed correctly and are clear to see. Heading 1 is for the page title, heading 2 is for major sections, and heading 3 is for sub-sections of your heading 2 sections.
You should also include descriptive alt text for your images. This text should make sense when reading out loud so those with reading disabilities or visual ones can easily understand.
Making all links accessible is also important. You should be hyperlinking to phrases that make sense and not posted as just a link.
Colors should contrast one another. This will make your design clear and not appear to be cluttered or confusing.
Keep Up With Current Website Design Trends
Let’s be honest, sometimes all your website needs to become the best is a great design. Your audience will look at your design for a few seconds and generate an opinion on your company, you want this to be a great opinion.
One of the trends you’ll want to stay on top of is dark mode. A lot of people are making the switch to a black background with white texts because it’s easier on the eyes. You may want to consider changing your site to this or providing the option to do so.
You should also have immersive 3D elements. This will make your site appear complex and pull visitors in.
Minimalistic navigation is another trend that will give you positive results. This will help to limit confusion on your website and make it easy to go from one page to the next in a few seconds.
Use Your Site to Tell a Story
Storytelling is a very important part of marketing.
This is because people remember stories way better than they remember facts. Stories will help you build a connection with your customers and this will lead to a relationship where your customers will feel great about giving their business to you.
To take advantage of storytelling on your site be sure to include videos that are rich that will explain your winery’s story as well as its history. You should also be creating blog content that that will dive deep into the stories you cover in your videos.
Your stories should have an intro that then dives into a problem and then ends with a resolution. This is a common story arch and keeps readers and watchers interested until the end.
Now You Know How to Have the Best Winery Website
From giving you tips on design, to letting you know that staying up-to-date on SEO trends is important, we have given you the best tips to create the best winery website.
For more website creating tips and information, be sure to contact us today.