Drew Thomas Hendricks

Ron Scharman

Take Off to Great Heights in Your Wine Marketing With Ron Scharman

By Drew Thomas Hendricks / January 20, 2022 / Comments Off on Take Off to Great Heights in Your Wine Marketing With Ron Scharman

In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.

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Daniel Daou

A Case of Innovative Disruption in the Wine Industry With Daniel Daou of Daou Vineyards

By Drew Thomas Hendricks / January 13, 2022 / Comments Off on A Case of Innovative Disruption in the Wine Industry With Daniel Daou of Daou Vineyards

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.

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A Honey Wine Like No Other With Brian McMillin of Feisty Brood Meadery

By Drew Thomas Hendricks / January 6, 2022 / Comments Off on A Honey Wine Like No Other With Brian McMillin of Feisty Brood Meadery

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Brian McMillin of Fiesty Brood Meadery to discuss one of the oldest fermented beverages known to man: mead. Brian explains the process of brewing the different honey wine varietals, how he overcame several challenges during production, and the steps he is taking to educate and enhance his offered nectar varietals. Are you ready to dive into this honey mead episode?

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B2B Solutions for Wine Brands’ Equipment Needs With Brad and Lisa Warner of Rutherford Equipment Rental

By Drew Thomas Hendricks / December 30, 2021 / Comments Off on B2B Solutions for Wine Brands’ Equipment Needs With Brad and Lisa Warner of Rutherford Equipment Rental

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Brad and Lisa Warner, Owners of Rutherford Equipment Rental, to discuss what makes them different in the specialty-equipment rental beverage industry. They discuss cultivating an authentic and trustworthy business, building a strong connection with consumers, and the importance of barrel filtration education.

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Tap Into Data Beverage Technology with James Keane and Jamie Robinson of TAPPTEK

By Drew Thomas Hendricks / December 23, 2021 / Comments Off on Tap Into Data Beverage Technology with James Keane and Jamie Robinson of TAPPTEK

In the episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by James Keane and Jamie Robinson of TAPPTEK to discuss bringing premise data technology to on-tap beverage dispensers. Together, they discuss the innovation behind their invention, how to collect and interpret data to help brands scale, and the importance of being a company for the customer. 

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Michael Houlihan

The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand

By Drew Thomas Hendricks / December 16, 2021 / Comments Off on The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand

Listen to this episode of Legends Behind the Craft featuring Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theatre, as he shares his vivid and inspiring journey into the alcohol beverage industry with Drew Thomas Hendricks and Dr. Jeremy Weisz. Michael talks about his beginnings as a pioneer in the wine industry, leveraging and linking innovative marketing techniques, and suggestions to help entrepreneurs succeed in today’s market.

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Clark Smith

Composing a Medley of Wine and Music to Increase Revenue with Clark Smith of WineSmith

By Drew Thomas Hendricks / December 9, 2021 / Comments Off on Composing a Medley of Wine and Music to Increase Revenue with Clark Smith of WineSmith

Drew Thomas Hendricks and Clark Smith, winemaker and Senior Enologist for WineSmith, open up the cork in this episode of the Legends Behind the Craft podcast to discuss the emotional composition of pairing music with wine. Clark talks about how music brings out the different textual components of wine, the steps to begin your harmonized musical-wine arrangement, and together they sample a musical playlist with wine.

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creative content marketing ideas for wine

4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

By Drew Thomas Hendricks / June 23, 2021 / Comments Off on 4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

Do you need a new method to sell your wine bottles? Content marketing is a powerful strategy that can help you reach clients that are not receptive to traditional ads. However, getting started can be a challenge. To make a content marketing push successful, you need to choose topics and formats that provide value. In […]

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content marketing for wine suppliers

How Content Marketing for Wine Suppliers Can Be Used to Send the Right Message

By Drew Thomas Hendricks / June 8, 2021 / Comments Off on How Content Marketing for Wine Suppliers Can Be Used to Send the Right Message

Content marketing for wine suppliers is an excellent way to reach clients. We’ve already covered how to develop a B2B content marketing plan. This compact guide will focus on what a winery may be trying to learn when they browse supplier content, along with how to focus your content on giving them the answer they […]

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Wine Unboxing

What a Great Unboxing Experience Can Do for Your Wine Brand

By Drew Thomas Hendricks / April 2, 2021 / Comments Off on What a Great Unboxing Experience Can Do for Your Wine Brand

Whether you are a seasoned wine producer or are just getting your brand started, there is no denying that the packaging and unboxing experience of your product can be a game-changer for customers, if designed properly. Over the past 20 years, as so many businesses have moved to the online world, wine brands have increasingly […]

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