Drew Thomas Hendricks

Shari and Garen Staglin thumbnail

Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

By Drew Thomas Hendricks / June 30, 2022 / Comments Off on Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.

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John Kochis

Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

By Drew Thomas Hendricks / June 23, 2022 / Comments Off on Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

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John McDonnell

Expanding Your Brand for Consumer Demands With John McDonnell

By Drew Thomas Hendricks / June 16, 2022 / Comments Off on Expanding Your Brand for Consumer Demands With John McDonnell

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy.

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Emily Harrison

Tailoring the Customer Journey With Emily Harrison

By Drew Thomas Hendricks / May 19, 2022 / Comments Off on Tailoring the Customer Journey With Emily Harrison

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Emily Harrison, Vice President of Marketing and Direct Sales at HALL Wines, to discuss connecting a winery with the consumer. Emily talks about how email marketing can be a useful tool for personalization, how emerging technology can benefit a winery and increase consumer interactions, and why a membership element can curate lifetime consumers.

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Magnifying Your Wine Lens With Paul Mabray of Pix

By Drew Thomas Hendricks / May 12, 2022 / Comments Off on Magnifying Your Wine Lens With Paul Mabray of Pix

Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers’ wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing. 

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James King

Combining Fruit, Wine, and the Community With James King

By Drew Thomas Hendricks / May 5, 2022 / Comments Off on Combining Fruit, Wine, and the Community With James King

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they talk with James King, Co-owner and Operator at King Family Vineyards, about the collaboration in the wine industry for greater production. James discusses how variable weather can alter the taste of grapes, how teamwork can cultivate prestigious wine flavors, and innovative ways to connect with the community.

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Gary Fisch

Keeping Pace With Gary Fisch of Gary’s Wine and Marketplace

By Drew Thomas Hendricks / April 28, 2022 / Comments Off on Keeping Pace With Gary Fisch of Gary’s Wine and Marketplace

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Gary Fisch, Founder and CEO of Gary’s Wine and Marketplace, to discuss innovative ideas and best practices for scaling your brand. Gary shares why advertising is crucial for success, tips for overcoming supply chain and department shortages, and the importance of adapting to changing technology and consumer demand. Stay tuned!

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Michelle and Tyler Bredeson

Pruning Vines in Challenging Conditions With Michelle and Tyler Bredeson of Bold North Cellars

By Drew Thomas Hendricks / April 21, 2022 / Comments Off on Pruning Vines in Challenging Conditions With Michelle and Tyler Bredeson of Bold North Cellars

On this exciting episode of the Legends Behind the Craft, Drew Hendricks sits down with Michelle and Tyler Bredeson from Bold North Cellars, to discuss creating an all-inclusive experience of wine, beer, and food. Michelle and Tyler talk about growing grape varietals in challenging soil, how to connect with customers through tastings, and tips for cultivating a memorable space.

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Guillaume Fabre

Planting in California Soil With Guillaume Fabre of Clos Solène

By Drew Thomas Hendricks / April 14, 2022 / Comments Off on Planting in California Soil With Guillaume Fabre of Clos Solène

In this episode of Legends Behind the Craft, Drew Hendricks and Bianca Harmon sit down with Guillaume Fabre, Owner and Winemaker of Clos Solène, to discuss how the California soil and climate provide rich vineyards. You don’t want to miss this episode as Guillaume talks about his vision behind Clos Solène, how the environment and soil affect the harvest of grapes, and why a winemaker should explore and encourage better environmental practices.

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Ben Salisbury

Design A Digital Pathway To Success With Ben Salisbury of Salisbury Creative Group

By Drew Thomas Hendricks / April 7, 2022 / Comments Off on Design A Digital Pathway To Success With Ben Salisbury of Salisbury Creative Group

In this episode of Legends Behind the Craft, join Drew Hendricks as he sits down with Ben Salisbury, President and Founder of Salisbury Creative Group, to talk about building digital distribution models and marketing strategies for distributors. Ben discusses the process of creating email marketing campaigns, cultivating respect and lasting relationships with wineries, and navigating a digital three-tier system for growth.

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