Drew Hendricks

3 Things Winery Suppliers Should Consider When Outlining a Marketing Strategy

By Drew Hendricks / February 8, 2021 / Comments Off on 3 Things Winery Suppliers Should Consider When Outlining a Marketing Strategy

Do you need a better approach to targeting wineries? It may be time to develop a new marketing strategy. A well-defined strategy can help you reach wineries more effectively if you build it around their unique needs. Before you develop a new marketing strategy, you should stop and take some time to think about what […]

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Person on laptop with wine glass

B2B and B2C Website Design Trends That Will Dominate the Wine Industry in 2021

By Drew Hendricks / January 18, 2021 / Comments Off on B2B and B2C Website Design Trends That Will Dominate the Wine Industry in 2021

The marketing strategies you create selling wine to individual customers vs. selling to businesses are similar, but the differences between the two are important if you want to maximize profits. In other words, to succeed, you need to understand how B2C (business to customer) and B2B (business to business) audiences respond differently to the marketing messages you send.

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Wine glass on top of books and iPhones

Website Content Vs. Blogs — How to Prioritize Both to Grow Your Wine Business

By Drew Hendricks / January 12, 2021 / Comments Off on Website Content Vs. Blogs — How to Prioritize Both to Grow Your Wine Business

Marketing has always been about telling stories, but businesses in the wine industry need more storytelling than any other. Even with a bottle of exceptional wine, a good story sells even more than time, oak, or terroir alone. Where should you expend your energy? Should you use website content or blogs to grow your wine business?

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wine club membership

4 Creative Ways to Grow Your Wine Club Membership During A Crisis

By Drew Hendricks / August 4, 2020 / Comments Off on 4 Creative Ways to Grow Your Wine Club Membership During A Crisis

You cannot ignore the potential ROI of a winery business if you own one. The reason is that direct sales to customers account for a significant percentage of the revenues of most wineries. As such, wine clubs are a lucrative source of income for winery owners who are focusing not only on keeping their customers but engaging them better as well.

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Winery Map

4 Steps to Help People (and Their Phones) Find Your Winery on a Map

By Drew Hendricks / June 24, 2020 / Comments Off on 4 Steps to Help People (and Their Phones) Find Your Winery on a Map

Let’s face it: if you want to talk about your winery’s digital marketing, you have to discuss cell phone use. After all, half of U.S. internet traffic comes from smartphones, with local business searches increasing at rapid rates. When your potential customers want to find your winery, most won’t look you up in a phone book. Instead, they’ll […]

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wine grapes

Why A Multichannel Strategy is Essential for Promoting Your Winery Story

By Drew Hendricks / June 16, 2020 / Comments Off on Why A Multichannel Strategy is Essential for Promoting Your Winery Story

Choosing a single form of advertising has a single main advantage: at least at the beginning, it is easy. Unfortunately, opting for a single-channel advertising strategy also gives you very little information about your potential for growth, and is most likely leaving many people in the dark about your winery. The other option is a multichannel […]

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Social Media Guidelines

Social Media Guidelines for Alcohol Marketing

By Drew Hendricks / June 1, 2020 / Comments Off on Social Media Guidelines for Alcohol Marketing

This article will outline social media guidelines for alcohol marketing. Social media hasn’t always been around but it has quickly cemented its status as an indispensable tool for digital marketing. According to new data, 89 percent of consumers will spend on a brand they follow on social media platforms, with 84 percent revealing they trust […]

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CalltoAction

How to Create the Perfect Call to Action

By Drew Hendricks / May 28, 2020 / Comments Off on How to Create the Perfect Call to Action

In this article, you will learn all the basics of how to create calls to action that work and finally turn your website into the conversion channel you need! You have a website for a reason. There are actions you want your visitors to take in order to continue growing your brand and making money. […]

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wine tasting room

Why Your Winery Website Design Should Match Your Tasting Room Experience

By Drew Hendricks / May 25, 2020 / Comments Off on Why Your Winery Website Design Should Match Your Tasting Room Experience

Think about the moment when you enter a tasting room for the first time, whether it is your own tasting room or one at a friend or family member’s winery. Everything matters about that first moment:  A strong smell of wine and grapes can immediately bring you to the present moment, starting the relaxing and […]

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winery website

How to Drive More Traffic to Your Winery Website and Increase Online Wine Sales

By Drew Hendricks / May 21, 2020 / Comments Off on How to Drive More Traffic to Your Winery Website and Increase Online Wine Sales

If you want to sell your winery products online, your website needs the attention of your audience. That’s easier said than done. Even well-designed and exceptionally written winery websites that sell exceptional products can still fail if they cannot attract their audience. How do you drive more traffic to your winery website? That’s probably why, […]

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