Drew Hendricks

wine toast

4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

By Drew Hendricks / June 23, 2021 / Comments Off on 4 Creative Content Marketing Ideas for Wine and Spirit Bottle Suppliers

Do you need a new method to sell your wine bottles? Content marketing is a powerful strategy that can help you reach clients that are not receptive to traditional ads. However, getting started can be a challenge. To make a content marketing push successful, you need to choose topics and formats that provide value. In […]

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content marketing

How Wine Suppliers Can Use Content Marketing to Send the Right Message

By Drew Hendricks / June 8, 2021 / Comments Off on How Wine Suppliers Can Use Content Marketing to Send the Right Message

Content marketing is an excellent way to reach clients in the wine industry. We’ve already covered how to develop a B2B content marketing plan. This compact guide will focus on what wineries may be trying to learn when they browse supplier content, along with how to focus your content on giving them the answer they […]

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Wine Unboxing

What a Great Unboxing Experience Can Do for Your Wine Brand

By Drew Hendricks / April 2, 2021 / Comments Off on What a Great Unboxing Experience Can Do for Your Wine Brand

Whether you are a seasoned wine producer or are just getting your brand started, there is no denying that the packaging and unboxing experience of your product can be a game-changer for customers, if designed properly. Over the past 20 years, as so many businesses have moved to the online world, wine brands have increasingly […]

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andrew means featured

The Art of Storytelling with Andrew Means

By Drew Hendricks / April 1, 2021 / Comments Off on The Art of Storytelling with Andrew Means

In this episode of Legends Behind the Craft, Drew Hendricks talks with Andrew Means, Creative Director and Owner of Transom, about shaping your narrative to create a strong connection with your customers. Andrew shares advice on branding, redefining your virtual experience, and focusing on the why in your company’s narrative. He also offers tips on designing a story that is unique, memorable, and scalable. Stay tuned!

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b2b marketing ideas

5 B2B Marketing Ideas for Winery Suppliers in 2021

By Drew Hendricks / March 25, 2021 / Comments Off on 5 B2B Marketing Ideas for Winery Suppliers in 2021

Selling supplies to wineries can require a special touch. Many vintners are not easily affected by traditional advertising because they face unusual pressures. These pressures can include slim margins, seasonal operations, and a need for materials that can handle high amounts of stress.  The following B2B marketing ideas can help you reach wineries by using […]

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Guide to B2B SEO

A Complete Guide to B2B SEO for the Winery Supply Chain

By Drew Hendricks / March 19, 2021 / Comments Off on A Complete Guide to B2B SEO for the Winery Supply Chain

SEO, or Search Engine Optimization, is a vital part of digital marketing for every business. However, there’s a surprisingly vast difference between business to business (B2B) and business to customer (B2C) SEO. While business owners and marketers in the winery supply chain might assume that the goal of both forms of SEO is the same, […]

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B2B Content Marketing

B2B Content Marketing for the Wine Industry

By Drew Hendricks / March 19, 2021 / Comments Off on B2B Content Marketing for the Wine Industry

Content marketing is one of the most challenging yet rewarding aspects of B2B marketing. Unlike B2C marketing, where businesses are marketing to users who have the sole goal of making a purchase, B2B marketing requires that a business strengthens its reputation as a trustworthy source of information to attract new customers. However, business owners also […]

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winery supplier marketing strategy

3 Things Winery Suppliers Should Consider When Outlining a Marketing Strategy

By Drew Hendricks / February 8, 2021 / Comments Off on 3 Things Winery Suppliers Should Consider When Outlining a Marketing Strategy

Do you need a better approach to targeting wineries? It may be time to develop a new winery supplier marketing strategy. A well-defined strategy can help you reach wineries more effectively if you build it around their unique needs. Before you develop a new marketing strategy, you should stop and take some time to think […]

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b2b and b2c website design

B2B and B2C Website Design Trends That Will Dominate the Wine Industry in 2021

By Drew Hendricks / January 18, 2021 / Comments Off on B2B and B2C Website Design Trends That Will Dominate the Wine Industry in 2021

The marketing strategies you create selling wine to individual customers vs. selling to businesses are similar, but the differences between the two are important if you want to maximize profits. In other words, to succeed, you need to understand how B2C (business to customer) and B2B (business to business) audiences respond differently to the marketing messages you send.

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Wine glass on top of books and iPhones

Website Content Vs. Blogs — How to Prioritize Both to Grow Your Wine Business

By Drew Hendricks / January 12, 2021 / Comments Off on Website Content Vs. Blogs — How to Prioritize Both to Grow Your Wine Business

Marketing has always been about telling stories, but businesses in the wine industry need more storytelling than any other. Even with a bottle of exceptional wine, a good story sells even more than time, oak, or terroir alone. Where should you expend your energy? Should you use website content or blogs to grow your wine business?

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