Organic Growth Marketing Blog
On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and critically-acclaimed writer, broadcaster, and Managing Director of Trade at Pix, Joe Fattorini discuss the journey of discovering new wines and consumer behavior. They discuss the cross-cultural differences of the wine industry, funneling ideas into a digital platform, and unique ways to connect small wineries and retailers with consumers.
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Tune in to this episode of Legends Behind the Craft, where Drew Thomas Hendricks sits down with Lawrence Francis, host of the Interpreting Wine podcast. Together, they discuss the evolution of the podcast landscape, the importance of digital storytelling, and how wineries can communicate to consumers and build relationships across media platforms.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Lawrence Cisneros, CEO and Co-founder of DRNXMYTH, about successfully delivering a mixable cocktail to consumers. They discuss solving the problem of marketing and distributing a mixable drink, engagement through packaging, and empowering authentic brands. You don’t want to miss this refreshing episode.
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In this special tasting episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Simonetta Gedda, the Founder and General Manager of Love to Italy, and winemaker Chiara Massoglia, to discuss the evolution of winemaking while sipping Erbaluce di Caluso. Together, they share the foundational story of Erbaluce wine, the unique fermentation and growing process, and pairing wine with Italian cuisine.
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In this special tastings episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Yuan Ji, the Founder and CEO of Erstwhile Mezcal, to discuss virtual mezcal tastings and the flavorful personalities of agave. Yuan goes through brewing an assembly of flavors, how she’s cultivating a strong female presence in the mezcal industry, and the versatility of producers.
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks has a conversation with Simonetta Gedda, Founder and General Manager of Love to Italy, about bringing authenticity to imported Italian cuisine. Together they discuss specific marketing tools during the pandemic, capturing culture in food, and bridging the gap between America and Italy.
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Getting Started with Hashtags Social media has turned the old-school pound sign into the widely-used hashtag. Hashtags are incredible tools that can be used to find content that aligns with a brand’s interests online. They help businesses, especially wineries, increase lead generation and overall reach efforts. Your winery needs a top-notch digital marketing strategy that […]
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On this episode of Legends Behind the Craft, Drew Thomas Hendricks talks with Yuan Ji about preserving the family-owned business tradition of brewing Mezcal. Yuan describes how they produce unique limited edition flavors, the value of continuing education of techniques, and how she incorporated her passion for writing to marketing her brand. Stay tuned.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.
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