Troika Gellido

how to promote wine tourism in your content strategy

How To Promote Wine Tourism In Your Content Strategy

By Troika Gellido / January 12, 2022 / Comments Off on How To Promote Wine Tourism In Your Content Strategy

While the pandemic threw all of us for a loop, the post-pandemic era promises similar challenges. The alarming surge of cases has proven that the wine industry can’t let down its guard. Instead, it must remain adaptive with other obstacles, such as wildfires and extreme weather events, affecting the crush. The essential thing to remember […]

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why storytelling is better than statistics for wineries

10 Reasons Why Storytelling Is More Effective Than Statistics

By Troika Gellido / December 17, 2021 / Comments Off on 10 Reasons Why Storytelling Is More Effective Than Statistics

Should you persuade customers with statistics, or stories? Marketers and business owners love data and statistics. It can tell them if they’re doing a good job, or failing at something. It informs them if things need fixing, or if it’s time to shift priorities. However, when dealing with customers, these statistics should be able to […]

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Top Marketing Trends For Winery Businesses In 2022

By Troika Gellido / December 9, 2021 / Comments Off on Top Marketing Trends For Winery Businesses In 2022

It’s going to be a good year for wineries. Younger generations, particularly Millennials and Gen Z, are leading the growth of wine buyers in 2021 and are projected to continue to provide a positive impact on the wine industry in the coming year. Their wine-buying habits, however, differ from those of previous generations. Younger wine […]

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winery brand story

A Review of ‘They Ask, You Answer’ And 10 Content Marketing Action Steps For Wine And Craft Suppliers

By Troika Gellido / December 2, 2021 / Comments Off on A Review of ‘They Ask, You Answer’ And 10 Content Marketing Action Steps For Wine And Craft Suppliers

Wine and craft suppliers don’t have it easy. They need to prove to others within the distribution and retail markets why buying their stuff in bulk is a good idea. As a result, most of us consumers never actually get to see the hard work that goes into making each bottle of wine or craft […]

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content marketing seo wine business

How To Effectively Incorporate Social Media Into Your Winery’s SEO Strategy

By Troika Gellido / November 29, 2021 / Comments Off on How To Effectively Incorporate Social Media Into Your Winery’s SEO Strategy

Little did everyone know, social media efforts can help boost SEO. Nowadays, it’s no surprise how something can gain popularity overnight. SEO and social media both play a vital role in getting the public’s attention online. These marketing channels create advantages for businesses, setting them up for instant success. However, it’s not always as easy […]

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3 Tips On How To Make Your Website ADA Compliant

By Troika Gellido / November 24, 2021 / Comments Off on 3 Tips On How To Make Your Website ADA Compliant

It’s time you reconsider your website’s design Your website plays a crucial role in giving your winery business, or any other business, an online presence. Coupled with the rise of direct-to-consumer eCommerce and the need for digital marketing just to stand out in a competitive market, you’d be doing your business a disservice if you […]

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