Drew Thomas Hendricks
On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Thomas Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!
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Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]
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The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]
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On this episode of Legends Behind the Craft, Drew Thomas Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!
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Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Stay tuned!
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What Makes Account-Based Marketing a Preferred Approach for B2B Companies? Marketing to wineries is challenging at the best of times. In Napa Valley alone, 170 new wineries have been registered each year since 2015. Compared to the ’90s, when only seven new wineries were registered every year, there’s plenty of opportunities to market your supplies […]
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Buyers will be more likely to do business with companies that address their specific needs. That’s why you need to create B2B buyer personas that are detailed. Your team may be wasting time chasing leads that are not a good fit for your company. A B2B buyer persona will help your team market to your […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!
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