Wine & Craft Marketing
Would you like to Grow Your Business Without Having to Pay for Each Click?
We accelerate organic growth by
unlocking your company's story
Never again will you say "If they only knew..."
Create Great Content
We can hear your collective sigh
But wait a minute. Let's not be so quick to dismiss content in pursuit of the next magic bullet.
After all, we can all agree it's content that lets people know
How great your products are
What makes you unique
and
Why your company is the bomb diggity
So why is content not a priority?
Does this sound familiar?
We don't have time
No one reads what we write
We don' know what to write
We hate the way we write
At this point, too many businesses surrender and say
Forget it, can't someone just do it for us?
The short answer is yes,
but without the proper strategy and support
You'll most likely find yourself thinking
What a waste
This writing sucks
It does not match our brand
No one will ever read this
Organic growth marketing is bullshit
And you would be right
(Except the part about organic growth marketing. When done correctly it's very powerful.)
Here is the secret. It's very easy to get 90% of the way there. In fact, anybody with a laptop can put a couple of words together and call themselves a digital marketer. But it's that last 10% where results happen, growth accelerates, and revenue goals are smashed.
At Barrels Ahead we are dedicated to nailing the last 10%.
So, how do you do it?
We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.
Do You Want Revenue Generating Results?
We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.
Why is the Wine & Craft Industry Unique?
Our industry faces a combination of content marketing challenges that few others face.
(1) The wine and craft industry is a niche market
(2) with very low search volume (yes, millions of people are searching for their favorite Chardonnay,
but how many are searching for a solution to concrete tank leeching?)
(3) and customers who can easily spot superficial content.
Combine this with the heavy regulations imposed by the TTB and you have very distinct challenges that are best tackled by a company dedicated to the industry.
The Wine & Craft Organic Growth Marketing Framework
We built our framework from the ground up to address the unique needs of the wine and craft industry. The following three disciplines work in unison to achieve measurable bottom-line results.
Content Development
Our writers and content creators are wine & craft industry veterans who work to produce engaging copy that matches your brand voice, conveys your unique story, and engages your audience with content that they will actually like, read, and share.
Search Engine Optimization
Search engine optimization ensures that your business is found online. Our SEO team will conduct a thorough audit of your site and help resolve any technical details that might be harming your rankings. Our on-page SEO editors can revitalize your current site content so that it becomes a magnet in search results, while the off-page SEO team conducts outreach to boost your rankings.
Paid Search & Display
What? You just said we would not have to pay for each click.
Yes, that's the end goal but a paid strategy can jumpstart organic growth and is an economical tool for nurturing B2b leads through retargeting.
Take the next step with your winery today with our free SEO Guide
In this guide, we’ll show you what you need to know about winery SEO in 2021. From recent developments to applicable tips, you’ll learn tactics that will generate tangible improvements in organic search rankings.
Exclusive bonus
Free content analysis of one article or page on your website by a member of our content team. Find out what it will take to outrank your competitors in organic search.
Stay Up to Date
With Wine & Craft Marketing
As part of our company's core values, we are always learning, improving our skills, and driving the marketing world forward. Below is a collection of our latest thoughts, what we've learned, what we've discovered, and what we're tinkering on
5 Winery Social Media Ideas That Will Change Your Business Forever
Looking for 5 winery social media ideas that will change your business forever? If so, we’ve got your back. Click here for more! No matter your business, social media is the key to success. The world is growing more and more dependent on how technology connects each of us. With 3.48 billion people on social media, …
5 Winery Social Media Ideas That Will Change Your Business Forever Read More »
Event Venue Marketing Playbook – In a Post COVID-19 World
COVID-19’s Adverse Impact on Event Venues If you own or work at a winery, craft distillery, or brewery, the widespread damage of COVID-19 won’t be any secret to you. After all, what’s an event venue if it can’t host events?If you aren’t taking the necessary steps, it’s something that’ll bleed money. The Current Climate for …
Event Venue Marketing Playbook – In a Post COVID-19 World Read More »
What Your Website’s Color Palette Says About Your Company’s Wine Palette
Your winery website design project starts long before you write the first line of code. It requires significant ideation and planning, from using wireframe templates to building a style guide that guides consistency throughout each page of the site. One central step to tackle early: setting your color palette. That sounds simple. Simply pick a …
What Your Website’s Color Palette Says About Your Company’s Wine Palette Read More »
Why You Need to Know Where Your Digital Customers Are Coming From (And Why It Matters)
When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. …
Why You Need to Know Where Your Digital Customers Are Coming From (And Why It Matters) Read More »
How to Organize and Host a Virtual Wine Tasting Event
Sweeten the deal for your winery club members by organizing and hosting a virtual wine tasting event. Learn how it’s done here. Tasting rooms might be closed, but that doesn’t mean things can’t be business as usual. Technology has allowed everyone to stay connected, even during a time of social distancing. Thankfully, winemakers and wineries …
How to Organize and Host a Virtual Wine Tasting Event Read More »
Successful Wine Marketing in a Digital World
Wine marketing is an art, but not everyone is an artist. Luckily, we’ve got seven tips for successful wine marketing right here. If you have a new or established winery that’s in need of more customers, it can feel daunting to decide how to get started. Although you may feel tempted to do everything and …
