Wine & Craft Marketing

Would you like to Grow Your Business Without Having to Pay for Each Click?

We accelerate organic growth by
unlocking your company's story
Never again will you say "If they only knew..."

Create Great Content

We can hear your collective sigh

But wait a minute.  Let's not be so quick to dismiss content in pursuit of the next magic bullet.

After all, we can all agree it's content that lets people know

 

How great your products are
What makes you unique
and
Why your company is the bomb diggity

So why is content not a priority?

Does this sound familiar?

We don't have time
No one reads what we write
We don' know what to write
We hate the way we write

At this point, too many businesses surrender and say

Forget it, can't someone just do it for us?

The short answer is yes,
but without the proper strategy and support

You'll most likely find yourself thinking

What a waste
This writing sucks
It does not match our brand
No one will ever read this
Organic growth marketing is bullshit

And you would be right

(Except the part about organic growth marketing.  When done correctly it's very powerful.)

Here is the secret.  It's very easy to get 90% of the way there.  In fact, anybody with a laptop can put a couple of words together and call themselves a digital marketer. But it's that last 10% where results happen, growth accelerates, and revenue goals are smashed.

At Barrels Ahead we are dedicated to nailing the last 10%.

So, how do you do it?

We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.

Do You Want Revenue Generating Results?

We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.

Why is the Wine & Craft Industry Unique?

Our industry faces a combination of content marketing challenges that few others face.

(1) The wine and craft industry is a niche market

(2) with very low search volume (yes, millions of people are searching for their favorite Chardonnay,
but how many are searching for a solution to concrete tank leeching?)

(3) and customers who can easily spot superficial content.

Combine this with the heavy regulations imposed by the TTB and you have very distinct challenges that are best tackled by a company dedicated to the industry.

The Wine & Craft Organic Growth Marketing Framework

We built our framework from the ground up to address the unique needs of the wine and craft industry.  The following three disciplines work in unison to achieve measurable bottom-line results.

Content Development

Our writers and content creators are wine & craft industry veterans who work to produce engaging copy that matches your brand voice, conveys your unique story, and engages your audience with content that they will actually like, read, and share.

Search Engine Optimization

Search engine optimization ensures that your business is found online.  Our SEO team will conduct a thorough audit of your site and help resolve any technical details that might be harming your rankings. Our on-page SEO editors can revitalize your current site content so that it becomes a magnet in search results, while the off-page SEO team conducts outreach to boost your rankings.

Paid Search & Display

What? You just said we would not have to pay for each click.

Yes, that's the end goal but a paid strategy can jumpstart organic growth and is an economical tool for nurturing B2b leads through retargeting.

Winery SEO

Take the next step with your winery today with our free SEO Guide

In this guide, we’ll show you what you need to know about winery SEO in 2021. From recent developments to applicable tips, you’ll learn tactics that will generate tangible improvements in organic search rankings.

Exclusive bonus
Free content analysis of one article or page on your website by a member of our content team.  Find out what it will take to outrank your competitors in organic search.

Don't know where to begin?
Start With a Growth Strategy Blueprint

If you don’t know where you’re going, any road will get you there - Lewis Carroll

Your business is unique and your strategy should be too.  We will work with you to create an actionable strategy blueprint that will help you

Resolve SEO issues
Unlock knowledge that sets your business apart
Guide content creation
Outline an SEO keyword strategy
Create an actionable gameplan to outrank your chosen competitors

Stay Up to Date
With Wine & Craft Marketing

As part of our company's core values, we are always learning, improving our skills, and driving the marketing world forward.  Below is a collection of our latest thoughts, what we've learned, what we've discovered, and what we're tinkering on

A young couple shopping for wine and reviewing the labels on the backs of bottles.

How Do Your Customers Search for Wine Specifics When They Don’t Know the Terminology?

You know all about wine. You’ve lived the business, and have become an expert in the field to the point where terms like aeration and hybrid grapes roll off your tongue. But here’s the problem: your audience may not feel the same way. Whether you sell your wine online or invite tasting room visits, chances are your customers don’t …

How Do Your Customers Search for Wine Specifics When They Don’t Know the Terminology? Read More »

Young woman at home drinking red wine and using tablet to shop for wine online

Ultimate Guide to Landing Pages for Your Winery Website

They have to start somewhere. For wineries and across industries, every digital customer journey begins includes some entry point to the website. Building the right landing pages is your way to control those entry points and maximize your chances of sales success. Your homepage is likely your audience’s most popular entry point, but it’s far …

Ultimate Guide to Landing Pages for Your Winery Website Read More »

Importance of Video for Marketing your winery

Why Your Winery Needs Creative Video Content to Sell More Wine in 2020

Video is the best way to tell your winery’s brand story. Here’s why your winery needs more creative video content in order to sell more wine in 2020. Fact: 96 percent of people between the ages of 18 and 34 watch several videos per week. Not only that but 75 percent of so-called “millennials” stream at …

Why Your Winery Needs Creative Video Content to Sell More Wine in 2020 Read More »

Best Winery

Create the Best Winery Website in 2020 by Using These Design Tactics

If you’re thinking of redesigning your winery website in 2020—you really should. The best winery websites are using these web design tactics in 2020. Are you looking for tips to create the best winery website the internet has to offer? If so, you’re in the right place. We have compiled a few tips on how …

Create the Best Winery Website in 2020 by Using These Design Tactics Read More »

A woman enjoying a glass of wine while she shops for wine on her laptop at home

These Educational Gaps Stop Customers from Making Online Wine Purchases

Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the …

These Educational Gaps Stop Customers from Making Online Wine Purchases Read More »

Winery Email Marketing

Email Marketing for Wineries – The Ultimate Guide

Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the …

Email Marketing for Wineries – The Ultimate Guide Read More »