Drew Thomas Hendricks
In this episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!
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In marketing, there is nothing more essential than sending the right message. You can’t convince your target market that you can provide a solution if you aren’t speaking to their most pressing problems. Wine producers must grapple with a rapidly-changing industry, and as a winery supplier, you need to do the same. One way to […]
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.
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The marketing strategies you create selling wine to individual customers vs. selling to businesses are similar, but the differences between the two are important if you want to maximize profits. In other words, to succeed, you need to understand how B2C (business to customer) and B2B (business to business) audiences respond differently to the marketing messages you send.
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