Drew Thomas Hendricks

The Evolution of Wineries With Andrew Januik of Andrew Januik Wines

By Drew Thomas Hendricks / October 27, 2022 / Comments Off on The Evolution of Wineries With Andrew Januik of Andrew Januik Wines

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Andrew Januik, Owner of Andrew Januik Wines, to talk about his experience being in the wine business the majority of his life. Andrew also shares how he started his venture after working for the family business and how much has changed since his first exposure two decades ago.

5 Wine Bottle Packaging Trends You Should Know

By Drew Thomas Hendricks / October 24, 2022 / Comments Off on 5 Wine Bottle Packaging Trends You Should Know

The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]

Crafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter Winery

By Drew Thomas Hendricks / October 20, 2022 / Comments Off on Crafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter Winery

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.

Creating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane Nickles

By Drew Thomas Hendricks / October 13, 2022 / Comments Off on Creating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane Nickles

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Robert Haynes and Damiane Nickles. The pair talk about the story behind Sunday’s Finest Gold Fashioned, the world’s first luxury ready-to-drink cocktail. They share what inspired them to work on this unique idea and how they got people to try their product. Robert and Damiane also share what’s next for the Sunday’s Finest brand and give advice to people who want to get into the ready-to-drink category.

Creating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine Estates

By Drew Thomas Hendricks / October 6, 2022 / Comments Off on Creating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine Estates

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Josh McDaniels, the CEO and Director of Winemaking at Bledsoe Wine Estates. Josh shares how he got started in the wine business as early as high school, how he met NFL quarterback Drew Bledsoe, and how they ended up as business partners. He also talks about the process of creating three wine brands and the challenges of managing and growing them.

The Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage Solutions

By Drew Thomas Hendricks / September 29, 2022 / Comments Off on The Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage Solutions

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Mark Hiddleson, the Owner of Specialized Storage Solutions. Mark shares how he got into the warehousing business and discusses logistics in the wine industry. He also talks about partnering with 3PLs and gives solid advice for people who want to set up a brand new warehouse from scratch.

Winery Branding: How Do You Develop A Marketable Wine Brand?

By Drew Thomas Hendricks / September 23, 2022 / Comments Off on Winery Branding: How Do You Develop A Marketable Wine Brand?

Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]

4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle Winery

By Drew Thomas Hendricks / September 22, 2022 / Comments Off on 4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle Winery

In this episode of the Legends Behind the Craft podcast, Amy LaBelle, Founder and Winemaker at LaBelle Winery, joins Drew Thomas Hendricks and Bianca Harmon. Amy shares how and why she transitioned from the world of law to the winemaking industry. She also talks about the importance of putting in the hours, doing the work, and staying determined when pursuing your passion.

Bringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica Wines

By Drew Thomas Hendricks / September 15, 2022 / Comments Off on Bringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica Wines

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Zack Armen, the Co-founder and President of Storica Wines, to talk about Armenian wine. Zack discusses the history of winemaking in Armenia and the renaissance of its wine industry. He shares how he was able to introduce Armenian wines to the US market and how Storica Wines expanded rapidly since its inception in 2018.

Launching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka 

By Drew Thomas Hendricks / September 8, 2022 / Comments Off on Launching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka 

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Dariusz Paczuski, the Founder and CEO of Rocket Vodka. Dariusz talks about how he has been running his spirits brand as a side hustle while working in the tech industry. He also gives a detailed walkthrough of how he grew this business from the ground up while working with limited startup funds on nights and weekends.