Drew Thomas Hendricks
The Evolution of Wineries With Andrew Januik of Andrew Januik Wines
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Andrew Januik, Owner of Andrew Januik Wines, to talk about his experience being in the wine business the majority of his life. Andrew also shares how he started his venture after working for the family business and how much has changed since his first exposure two decades ago.
Read More about The Evolution of Wineries With Andrew Januik of Andrew Januik Wines5 Wine Bottle Packaging Trends You Should Know
The wine market has never faced the myriad of challenges and headwinds it has today. From the pandemic to the labor shortage to supply chain issues, producers must also grapple with a demand shift as Baby Boomers age and Gen Z gravitates toward different beverage choices. That makes riding the wave of wine bottle packaging […]
Read More about 5 Wine Bottle Packaging Trends You Should KnowCrafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter Winery
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.
Read More about Crafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter WineryCreating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane Nickles
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Robert Haynes and Damiane Nickles. The pair talk about the story behind Sunday’s Finest Gold Fashioned, the world’s first luxury ready-to-drink cocktail. They share what inspired them to work on this unique idea and how they got people to try their product. Robert and Damiane also share what’s next for the Sunday’s Finest brand and give advice to people who want to get into the ready-to-drink category.
Read More about Creating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane NicklesCreating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine Estates
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Josh McDaniels, the CEO and Director of Winemaking at Bledsoe Wine Estates. Josh shares how he got started in the wine business as early as high school, how he met NFL quarterback Drew Bledsoe, and how they ended up as business partners. He also talks about the process of creating three wine brands and the challenges of managing and growing them.
Read More about Creating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine EstatesThe Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage Solutions
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Mark Hiddleson, the Owner of Specialized Storage Solutions. Mark shares how he got into the warehousing business and discusses logistics in the wine industry. He also talks about partnering with 3PLs and gives solid advice for people who want to set up a brand new warehouse from scratch.
Read More about The Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage SolutionsWinery Branding: How Do You Develop A Marketable Wine Brand?
Winery branding is more than just wine flavors or fermentation processes. It’s about sharing stories and creating experiences with your consumers. Crafting and selling wine is about delivering a whole experience. For this experience to be felt by wine consumers, wineries need to provide extensive research, and stellar marketing practices apart from a great-tasting product. […]
Read More about Winery Branding: How Do You Develop A Marketable Wine Brand?4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle Winery
In this episode of the Legends Behind the Craft podcast, Amy LaBelle, Founder and Winemaker at LaBelle Winery, joins Drew Thomas Hendricks and Bianca Harmon. Amy shares how and why she transitioned from the world of law to the winemaking industry. She also talks about the importance of putting in the hours, doing the work, and staying determined when pursuing your passion.
Read More about 4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle WineryBringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica Wines
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Zack Armen, the Co-founder and President of Storica Wines, to talk about Armenian wine. Zack discusses the history of winemaking in Armenia and the renaissance of its wine industry. He shares how he was able to introduce Armenian wines to the US market and how Storica Wines expanded rapidly since its inception in 2018.
Read More about Bringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica WinesLaunching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Dariusz Paczuski, the Founder and CEO of Rocket Vodka. Dariusz talks about how he has been running his spirits brand as a side hustle while working in the tech industry. He also gives a detailed walkthrough of how he grew this business from the ground up while working with limited startup funds on nights and weekends.
Read More about Launching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka