Drew Thomas Hendricks

Bianca Harmon

Level Up Your Marketing With Bianca Harmon of Barrels Ahead

By Drew Thomas Hendricks / February 3, 2022 / Comments Off on Level Up Your Marketing With Bianca Harmon of Barrels Ahead

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.

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Cheryl Murphy Durzy

Simplifying The Wholesale Distribution Model With Cheryl Murphy Durzy of LibDib

By Drew Thomas Hendricks / December 2, 2021 / Comments Off on Simplifying The Wholesale Distribution Model With Cheryl Murphy Durzy of LibDib

In this episode of Legends Behind the Craft, Drew Thomas Hendricks and Cheryl Murphy Durzy, Co-founder and CEO of LibDib, sit down to discuss how to customize the wine and spirit distribution model. Cheryl talks about how she is helping scale brands by simplifying the buying process, why a distribution and marketing model is crucial for success, and improving supplier and buyer relationships.

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Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

By Drew Thomas Hendricks / September 23, 2021 / Comments Off on Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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Carlton Fowler and James Pelligrini

Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

By Drew Thomas Hendricks / September 16, 2021 / Comments Off on Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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Blake Hershey

Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

By Drew Thomas Hendricks / August 26, 2021 / Comments Off on Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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Heather Polick

Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

By Drew Thomas Hendricks / August 19, 2021 / Comments Off on Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.

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Sara Moll

Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

By Drew Thomas Hendricks / August 12, 2021 / Comments Off on Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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Stephan Martinez and Rob Griswold

The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

By Drew Thomas Hendricks / August 5, 2021 / Comments Off on The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

Drew Thomas Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.

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Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

By Drew Thomas Hendricks / July 15, 2021 / Comments Off on Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!

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Dr Hobi Wedler

Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

By Drew Thomas Hendricks / May 27, 2021 / Comments Off on Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

In this episode of Legends Behind the Craft, Drew Thomas Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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