Drew Thomas Hendricks

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Creating a Change: Making Meaningful Conversations and Connections With Jill Osur of Teneral Cellars

By Drew Thomas Hendricks / June 6, 2023 / Comments Off on Creating a Change: Making Meaningful Conversations and Connections With Jill Osur of Teneral Cellars

In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars.
Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.

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Brand Building And Discovering Authentic Storytelling With Spirits Network’s Nick Buzzell

By Drew Thomas Hendricks / June 1, 2023 / Comments Off on Brand Building And Discovering Authentic Storytelling With Spirits Network’s Nick Buzzell

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity. 

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Revolutionizing The Customer Retention Marketing Process with Electriq Marketing’s Brandon Amoroso

By Drew Thomas Hendricks / May 30, 2023 / Comments Off on Revolutionizing The Customer Retention Marketing Process with Electriq Marketing’s Brandon Amoroso

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.

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Mythology Distillery

Blending for Complexity: Exploring the Art of Wine-Finished Whiskey with Mythology Distillery’s Scott Yeates & Chris Ritenour

By Drew Thomas Hendricks / May 25, 2023 / Comments Off on Blending for Complexity: Exploring the Art of Wine-Finished Whiskey with Mythology Distillery’s Scott Yeates & Chris Ritenour

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!

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Experience Wine Country From The Comfort Of Your Home With Topophilia Wine Company’s Jess Wade

By Drew Thomas Hendricks / May 23, 2023 / Comments Off on Experience Wine Country From The Comfort Of Your Home With Topophilia Wine Company’s Jess Wade

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic. 

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The Role of Wine Competitions and Consumer Sentiment in the Wine Industry With Bartholomew Broadbent of Broadbent Selections

By Drew Thomas Hendricks / May 17, 2023 / Comments Off on The Role of Wine Competitions and Consumer Sentiment in the Wine Industry With Bartholomew Broadbent of Broadbent Selections

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.

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Waters Edge Winery’s Unique Franchise Model For Localized Wine And Food Experience

By Drew Thomas Hendricks / May 16, 2023 / Comments Off on Waters Edge Winery’s Unique Franchise Model For Localized Wine And Food Experience

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.

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From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel

By Drew Thomas Hendricks / May 11, 2023 / Comments Off on From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.

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The Unique Aging Techniques of American and Scottish Malts with Gareth Moore of Virginia Distillery

By Drew Thomas Hendricks / May 10, 2023 / Comments Off on The Unique Aging Techniques of American and Scottish Malts with Gareth Moore of Virginia Distillery

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey 

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Expanding With Sustainable Wine On Tap And Seltzer Line with Tyzok Wharton of Carboy Winery

By Drew Thomas Hendricks / May 9, 2023 / Comments Off on Expanding With Sustainable Wine On Tap And Seltzer Line with Tyzok Wharton of Carboy Winery

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors. 

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