Drew Hendricks

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Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

By Drew Hendricks / September 23, 2021 / Comments Off on Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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Carlton Fowler and James Pelligrini

Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

By Drew Hendricks / September 16, 2021 / Comments Off on Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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Blake Hershey

Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

By Drew Hendricks / August 26, 2021 / Comments Off on Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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Heather Polick

Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

By Drew Hendricks / August 19, 2021 / Comments Off on Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.

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Sara Moll

Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

By Drew Hendricks / August 12, 2021 / Comments Off on Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social

On this episode of the Legends Behind the Craft podcast, Drew Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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Stephan Martinez and Rob Griswold

The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

By Drew Hendricks / August 5, 2021 / Comments Off on The Secret to Making Stand-Out Labels with Stephan Martinez and Rob Griswold of Trysk Print Solutions

Drew Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.

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Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

By Drew Hendricks / July 15, 2021 / Comments Off on Why Wineries Should Include Video In Their Marketing Toolkit with Diane Strand

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!

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Dr Hobi Wedler

Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

By Drew Hendricks / May 27, 2021 / Comments Off on Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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wine trends

3 Wine Trends That May Change How Wineries Respond to Supplier Marketing

By Drew Hendricks / May 7, 2021 / Comments Off on 3 Wine Trends That May Change How Wineries Respond to Supplier Marketing

In marketing, there is nothing more essential than sending the right message. You can’t convince your target market that you can provide a solution if you aren’t speaking to their most pressing problems. Wine producers must grapple with a rapidly-changing industry, and as a winery supplier, you need to do the same. One way to […]

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Creating a Brand That Lasts with Megan Rounds

By Drew Hendricks / April 22, 2021 / Comments Off on Creating a Brand That Lasts with Megan Rounds

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!  

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