Drew Hendricks

Dr Hobi Wedler

Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

By Drew Hendricks / May 27, 2021 / Comments Off on Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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wine trends

3 Wine Trends That May Change How Wineries Respond to Supplier Marketing

By Drew Hendricks / May 7, 2021 / Comments Off on 3 Wine Trends That May Change How Wineries Respond to Supplier Marketing

In marketing, there is nothing more essential than sending the right message. You can’t convince your target market that you can provide a solution if you aren’t speaking to their most pressing problems. Wine producers must grapple with a rapidly-changing industry, and as a supplier, you need to do the same. One way to accomplish […]

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megan rounds featured2

Creating a Brand That Lasts with Megan Rounds

By Drew Hendricks / April 22, 2021 / Comments Off on Creating a Brand That Lasts with Megan Rounds

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!  

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ashley dubois leonard featured

How to Optimize your Winery’s Production Through Cloud-Based Software with Ashley DuBois Leonard

By Drew Hendricks / April 15, 2021 / Comments Off on How to Optimize your Winery’s Production Through Cloud-Based Software with Ashley DuBois Leonard

In this episode of Legends Behind the Craft, Drew Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!

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duncan alney featured

Mastering Your Social Media with Duncan Alney

By Drew Hendricks / April 1, 2021 / Comments Off on Mastering Your Social Media with Duncan Alney

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.

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wine marketing guide

A Wine Marketing Guide for Winery Suppliers: From Barrel Makers To Bottlers & Beyond

By Drew Hendricks / January 21, 2021 / Comments Off on A Wine Marketing Guide for Winery Suppliers: From Barrel Makers To Bottlers & Beyond

The marketing strategies you create selling wine to individual customers vs. selling to businesses are similar, but the differences between the two are important if you want to maximize profits. In other words, to succeed, you need to understand how B2C (business to customer) and B2B (business to business) audiences respond differently to the marketing messages you send.

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