Drew Thomas Hendricks
Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft with Adrian Mobilia, Owner and President of Salted Vines Vineyard & Winery, as they talk about the internal operations of a successful vineyard and winery. Adrian discusses the conditions affecting grape growing in Delaware, how he crafts his wine for consumers, and tips for maintaining a successful vineyard and winery.
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Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.
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In this episode of Legends Behind the Craft, Drew Thomas Hendricks and Cheryl Murphy Durzy, Co-founder and CEO of LibDib, sit down to discuss how to customize the wine and spirit distribution model. Cheryl talks about how she is helping scale brands by simplifying the buying process, why a distribution and marketing model is crucial for success, and improving supplier and buyer relationships.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.
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Drew Thomas Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!
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