Drew Thomas Hendricks
Your winery website design project starts long before you write the first line of code. It requires significant ideation and planning, from using wireframe templates to building a style guide that guides consistency throughout each page of the site. One central step to tackle early: setting your website’s color palette. That sounds simple. Simply pick […]
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When working to market your winery online, it can be tempting to be dazzled by improved web traffic. New orders, higher page views, or new members in your wine club all can be signs that your marketing efforts are working and your wine is gaining traction with a new consumer base. It’s definitely worth celebrating. […]
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Sweeten the deal for your winery club members by organizing and hosting a virtual wine tasting event. Learn how it’s done here. Tasting rooms might be closed, but that doesn’t mean things can’t be business as usual. Technology has allowed everyone to stay connected, even during a time of social distancing. Thankfully, winemakers and wineries […]
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Wine marketing is an art, but not everyone is an artist. Luckily, we’ve got seven tips for successful digital marketing for wineries right here. If you have a new or established winery that’s in need of more customers, it can feel daunting to decide how to get started. Although you may feel tempted to do […]
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You know all about wine. You’ve lived the business, and have become an expert in the field to the point where terms like aeration and hybrid grapes roll off your tongue. But here’s the problem: your audience may not feel the same way about wine terminology. Whether you sell your wine online or invite tasting room visits, chances are […]
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They have to start somewhere. For wineries and across industries, every digital customer journey begins includes some entry point to the website. Building the right landing pages is your way to control those entry points and maximize your chances of sales success. Your homepage is likely your audience’s most popular entry point, but it’s far […]
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Video is the best way to tell your winery’s brand story. Here’s why more creative video content for wineries can help sell more wine in 2020. Fact: 96 percent of people between the ages of 18 and 34 watch several videos per week. Not only that but 75 percent of so-called “millennials” stream at least […]
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Create the Best Winery Website in 2020 by Using These Design Tactics Last Updated on July 15, 2021 by Amy Geldean If you’re thinking of redesigning your winery website in 2020-you really should. The best winery websites are using these web design tactics in 2020. Are you looking for tips to create the best winery […]
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Even as eCommerce is taking over most industries, wineries tend to lag behind. According to the 2019 State of the Wine Industry Report by Silicon Valley Bank, only about 8% of total wine sales direct to the consumer occur online. Total wine sales are even lower, as low as 4% according to some estimates. That puts the […]
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Imagine yourself slowly sipping a fantastic wine, the aromas that leap out of the glass as you swirl the wine, and the picturesque view as look out over the vineyard. Life doesn’t get much better. Whether it’s on vacation or at a local winery, it’s these moments that make your customers wish they had the […]
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