Drew Thomas Hendricks

The Digital Draught in Wine Country

The Digital Drought in Wine Country: A Scathing Look at Winery Marketing Priorities

By Drew Thomas Hendricks / February 28, 2025 / Comments Off on The Digital Drought in Wine Country: A Scathing Look at Winery Marketing Priorities

In the rolling hills of wine country, where the air is thick with the bouquet of fermenting grapes and the unmistakable scent of misplaced priorities, a curious phenomenon is taking place. Our esteemed vintners, those self-proclaimed artists of the vine, have somehow managed to cultivate a vintage so rare it defies logic: the ability to […]

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canned wine packaging in the modern market

Attracting Today’s Wine Lovers: How Canned Wine Packaging Is Changing The Market

By Drew Thomas Hendricks / August 2, 2024 / Comments Off on Attracting Today’s Wine Lovers: How Canned Wine Packaging Is Changing The Market

Imagine sipping a crisp, refreshing rosé straight from a sleek, portable can as you bask in the sun at a music festival, or maybe a picnic. This scene isn’t just a marketing dream—it’s the reality that’s reshaping today’s wine industry.  As traditional wine rituals give way to modern conveniences, canned wine is emerging as the […]

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Thumbnail Canned Wine Revolution Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine

Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine

By Drew Thomas Hendricks / July 18, 2024 / Comments Off on Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine

Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry?
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you’re a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.

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the future of wine marketing

The Future of Wine Marketing: AI, Credibility, and Consumer Engagement

By Drew Thomas Hendricks / May 20, 2024 / Comments Off on The Future of Wine Marketing: AI, Credibility, and Consumer Engagement

The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The future of wine marketing challenges the once-traditional industry to keep up. In our efforts to provide expert views on the topic, we’ve discussed the matter […]

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Social Media Success for Wineries With Duncan Alney of Firebelly Marketing

By Drew Thomas Hendricks / May 13, 2024 / Comments Off on Social Media Success for Wineries With Duncan Alney of Firebelly Marketing

Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly’s expertise in social media execution, particularly within the food and beverage industry.
Discover how you can transform your winery’s online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you’re a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.

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pro tips on starting in the beverage industry

Crafting Your Future in Beverages: Pro Tips for Aspiring Entrepreneurs

By Drew Thomas Hendricks / April 30, 2024 / Comments Off on Crafting Your Future in Beverages: Pro Tips for Aspiring Entrepreneurs

Thinking about diving into the beverage industry? It’s an exciting and dynamic field, ripe with opportunities but can also be quite competitive. With the market constantly evolving and consumer preferences shifting, it’s crucial for new entrants to carve out a unique niche and deliver value that stands out. This article is crafted to guide you […]

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Thumbnail Chris Tunstall of A Bar Above

Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above

By Drew Thomas Hendricks / February 29, 2024 / Comments Off on Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above

Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you’re an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above.

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Thumbnail Mary Pellettieri Top Note Tonic

From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic

By Drew Thomas Hendricks / December 28, 2023 / Comments Off on From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic

Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you’re a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.

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Thumbnail Eamon McDonald Pasmosa Sangria

Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria

By Drew Thomas Hendricks / December 21, 2023 / Comments Off on Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria

Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa’s sangria, a concoction that defies convention with its shockingly unique qualities.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa’s success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program’s flexibility and the changing perceptions of bag-in-box wine. Whether you’re a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.

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digitalization in the wine industry

Navigating Digital Trends and How Consumer Preferences are Shaping the Wine Industry

By Drew Thomas Hendricks / December 19, 2023 / Comments Off on Navigating Digital Trends and How Consumer Preferences are Shaping the Wine Industry

The wine industry is at the cusp of transformation, driven by consumers and digitalization.  This revolution is redefining the way wine is marketed, sold, and enjoyed. Digitalization in the wine industry is not just about adopting new tools and technologies, but also understanding and adapting to the changing landscape of consumer behavior.  In a Legends […]

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