Local Marketing Tips

What Does Covid Mean for the Small Wineries? Hint – It’s Better Than You Think

I’ve always seen the act itself of selling and buying wine as a choreographed form of dancing. As a consumer, you fear making a mistake, wasting money or appearing foolish in front of other people. And as a tasting room host you’re meant to alleviate all of those fears while simultaneously entertaining, educating and, hopefully, …

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Winery Map

4 Steps to Help People (and Their Phones) Find Your Winery on a Map

Let’s face it: if you want to talk about your winery’s digital marketing, you have to discuss cell phone use. After all, half of U.S. internet traffic comes from smartphones, with local business searches increasing at rapid rates. When your potential customers want to find your winery, most won’t look you up in a phone book. Instead, they’ll …

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