Drew Hendricks

Mike Provance revised

Empowering Independent Alcohol Retailers Through Data with Mike Provance

By Drew Hendricks / July 1, 2021 / Comments Off on Empowering Independent Alcohol Retailers Through Data with Mike Provance

In this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the CEO of 3×3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!

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Scout Driscoll

Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

By Drew Hendricks / June 24, 2021 / Comments Off on Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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Zach Kamphuis

How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

By Drew Hendricks / June 17, 2021 / Comments Off on How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. Stay tuned!

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Mark Hanson Featured

Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

By Drew Hendricks / June 10, 2021 / Comments Off on Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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Kim Connolly featured

Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

By Drew Hendricks / June 3, 2021 / Comments Off on Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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Shana Bull

Creating Authentic Connections Through Social Media with Shana Bull

By Drew Hendricks / May 20, 2021 / Comments Off on Creating Authentic Connections Through Social Media with Shana Bull

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!

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The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

By Drew Hendricks / May 13, 2021 / Comments Off on The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Jim Snediker, Founder and CEO of Stock Mfg. Co., to talk about custom uniforms for your company. Jim discusses why workwear matters, how to transition your staff into uniforms, the way custom attire can reflect your brand, and how his company helped raise money for unemployed hospitality workers during the pandemic. Plus, Jim shares a special promo code to get 20% off your Stock Mfg. Co. order. Stay tuned!

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paul salcedo featured

Using a Mobile-First Approach to Customer Engagement with Paul Salcedo

By Drew Hendricks / May 6, 2021 / Comments Off on Using a Mobile-First Approach to Customer Engagement with Paul Salcedo

Tune in to this episode of Legends Behind the Craft as Drew Hendricks talks with Paul Salcedo, Co-founder and CEO of BottleVin. Paul discusses his company’s mobile-first approach to customer engagement, how to analyze data and improve outreach through scanning technologies, and tips for telling your company’s story through social media. Plus, Paul shares how you can get a special offer on BottleVin’s services.

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marty mcdonald featured2

Marketing Strategies to Launch Your Craft Brewery Business to the Next Level with Marty McDonald

By Drew Hendricks / April 29, 2021 / Comments Off on Marketing Strategies to Launch Your Craft Brewery Business to the Next Level with Marty McDonald

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!

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laurie millotte featured

Designing Your Beverage Brand with Laurie Millotte

By Drew Hendricks / April 8, 2021 / Comments Off on Designing Your Beverage Brand with Laurie Millotte

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!

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