Drew Hendricks

Laurie Millotte

Designing Your Beverage Brand with Laurie Millotte

By Drew Hendricks / April 8, 2021 / Comments Off on Designing Your Beverage Brand with Laurie Millotte

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!

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The Importance of Web Development in Your Marketing Strategy with Darren Fox

By Drew Hendricks / April 1, 2021 / Comments Off on The Importance of Web Development in Your Marketing Strategy with Darren Fox

In this episode of Legends Behind the Craft, Drew Hendricks talks with Darren Fox, President and Founder of Idea Marketing Group, about the different ways your website can effectively market your brand. Darren shares why web development is important for your business, how to reshape your website to fit your customer’s needs, and how you can use code to increase engagement with potential clients. Plus, someone reveals an SEO trick to help improve your rankings. Stay tuned.

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Investing in Automation with Drew Hendricks

By Drew Hendricks / March 26, 2021 / Comments Off on Investing in Automation with Drew Hendricks

In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet.

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What Winery Suppliers Should Look for When Choosing Between Marketing Companies

By Drew Hendricks / February 25, 2021 / Comments Off on What Winery Suppliers Should Look for When Choosing Between Marketing Companies

Marketing is the most effective way to reach the wineries that need your supplies and services. However, not all marketing teams are prepared to meet the needs of wine suppliers. You may need to seek out a team that has a unique combination of qualifications. In this short guide, you’ll learn about some of the […]

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