Drew Hendricks

Taylor Foxman

The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel

By Drew Hendricks / September 9, 2021 / Comments Off on The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel

In the episode of Legends Behind the Craft, Drew Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

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Bob Paulinski

Master Your Wine with Bob Paulinski, MW of Stellar Bottles

By Drew Hendricks / September 2, 2021 / Comments Off on Master Your Wine with Bob Paulinski, MW of Stellar Bottles

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned!

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Erica Harrop

Crafting Unique and Sustainable Bottles With Erica Harrop of Global Package

By Drew Hendricks / July 29, 2021 / Comments Off on Crafting Unique and Sustainable Bottles With Erica Harrop of Global Package

On this episode of Legends Behind the Craft, Drew Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!

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Michael Bergin

The Art of Screen Printing and Etching Wine Labels with Michael Bergin

By Drew Hendricks / July 22, 2021 / Comments Off on The Art of Screen Printing and Etching Wine Labels with Michael Bergin

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Stay tuned!

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Alexi Cashen

Successful Entrepreneurship in the Wine and Spirits Industry with Alexi Cashen

By Drew Hendricks / July 8, 2021 / Comments Off on Successful Entrepreneurship in the Wine and Spirits Industry with Alexi Cashen

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!

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Mike Provance revised

Empowering Independent Alcohol Retailers Through Data with Mike Provance

By Drew Hendricks / July 1, 2021 / Comments Off on Empowering Independent Alcohol Retailers Through Data with Mike Provance

In this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the CEO of 3×3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!

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Scout Driscoll

Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

By Drew Hendricks / June 24, 2021 / Comments Off on Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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Zach Kamphuis

How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

By Drew Hendricks / June 17, 2021 / Comments Off on How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. Stay tuned!

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Mark Hanson Featured

Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

By Drew Hendricks / June 10, 2021 / Comments Off on Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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Kim Connolly featured

Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

By Drew Hendricks / June 3, 2021 / Comments Off on Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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